i have to admit to something here: i’ve never once been actually impressed by the results i’ve gotten from a hair product. sure, there have been those i’ve liked more than others, and some i’ve been pleased with. but i’ve never really tried something, finished blowdrying, looked in the mirror and said “wow! that blankety-blank i just used is pretty freaking amazing!”

so, i was a little more than shocked when i looked in the mirror after trying ecru new york’s hair products for the first time, and actually did say those words. the volumizing silk mist? i got actual, noticeable volume. the luxe treatment shampoo? lathers like crazy, rinses clean, and smells so good i’ve been forced to share it with my hubs. and the silk texturizing balm has replaced every other finishing product in my bathroom.

prices range from $18-32, but a little goes a long way with all of this stuff. unless, of course, you’re forced to share.