my love affair with target is longstanding and well-documented.  but i all-too-frequently neglect their beauty section in favor of cheap fashion finds.  considering their impressive resume of beauty collaborations - boots, sonia kashuk, napoleon perdis are just a few - i should really change my outlook.  so when i recently got wind of a few fun new target goodies, i thought it was a perfect opportunity to show off their “other half”.

i’ve been testing a couple of hair brushes from target’s collaboration with umberto beverly hills, and i have to admit, it’s love.  the round brush (made of a mix of nylon bristles for lift and boar bristles for shine) is amazingly light, and lets me style my hair so much faster than my old boar bristle version.  and the flat banana brush - one i wasn’t even sure i’d use - does a flawless job of smoothing and shining.  i’ve been using it constantly since it arrived, and find myself barely reaching for my usual myriad shine products.  best of all, they’re about $10 each…a deal so good, i may just have to buy a few of those banana brushes to hand out to friends!

and, for those of you who - like me - are perpetually in search of the ultimate red nail polish (or who are just serious target devotees), look no further than l’oreal’s new limited edition shade, “target red”.  designed to match the classic bullseye logo, it is the truest shade of red i’ve come across, and it’s absolutely perfect for holiday pedicures - especially at just $4.  available in store only, sadly…but then, i’m always looking for an excuse for a target run!

so, what’s your favorite beauty buy at target?