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	<title>shoppingsmycardio &#187; interview</title>
	<atom:link href="http://www.shoppingsmycardio.com/category/interview/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.shoppingsmycardio.com</link>
	<description>retail indulgence at its finest</description>
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		<title>our big fall giveaway! fall&#8217;s hottest jewelry trends from charm &amp; chain</title>
		<link>http://www.shoppingsmycardio.com/2009/09/15/our-big-fall-giveaway-falls-hottest-jewelry-trends-from-charm-chain/</link>
		<comments>http://www.shoppingsmycardio.com/2009/09/15/our-big-fall-giveaway-falls-hottest-jewelry-trends-from-charm-chain/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 17:02:36 +0000</pubDate>
		<dc:creator>shoppingsmycardio</dc:creator>
				<category><![CDATA[accessories]]></category>
		<category><![CDATA[giveaway]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[jewelry]]></category>
		<category><![CDATA[charm & chain]]></category>
		<category><![CDATA[dannijo]]></category>
		<category><![CDATA[erickson beamon]]></category>
		<category><![CDATA[fallon]]></category>
		<category><![CDATA[gemma redux]]></category>
		<category><![CDATA[house of harlow]]></category>
		<category><![CDATA[lee angel]]></category>
		<category><![CDATA[lizzie fortunato]]></category>
		<category><![CDATA[lulu stone]]></category>
		<category><![CDATA[marlaina stone]]></category>
		<category><![CDATA[tuleste market]]></category>

		<guid isPermaLink="false">http://www.shoppingsmycardio.com/?p=2224</guid>
		<description><![CDATA[i&#8217;ve been working on this goodie for a while, and am so, so, SO excited to finally share this with you guys!  welcome to our big fall fashion giveaway!  i wanted to offer up something truly extraordinary, something the winner could use as a statement piece all season to really amp up their fall wardrobe. [...]]]></description>
			<content:encoded><![CDATA[<p>i&#8217;ve been working on this goodie for a while, and am so, so, SO excited to finally share this with you guys!  welcome to our big fall fashion giveaway!  i wanted to offer up something truly extraordinary, something the winner could use as a statement piece all season to really amp up their fall wardrobe.  i think we&#8217;ve done it!</p>
<p>my jewelry lust is <a href="http://www.shoppingsmycardio.com/category/jewelry/" target="_blank">well documented</a> &#8211; i think you&#8217;ll all attest to that.  but the truth is that i&#8217;m obsessed with good reason &#8211; in fashion, especially this year, the jewels really do make the outfit!  for fall, the trends in gems are big, strong, and sometimes hard to navigate.  so, i turned to the experts!</p>
<p>ali galgano owns one of my all-time favorite jewelry shops, <a href="http://www.charmandchain.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/?referer=');">charm &amp; chain</a>.  this site is so perfectly curated, it takes virtually all of the guesswork out of my jewelry choices.  she carries everything from fallon and tuleste market to house of harlow and alexis bittar, so there are loads of both splurges and steals &#8211; always a good thing.  plus, she&#8217;s just the sweetest person ever&#8230;which always makes me want to spend more money!</p>
<p style="text-align: center; "><img style="border: 0px initial initial;" title="Picture 15" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-15.png" alt="Picture 15" width="246" height="237" /></p>
<p>with fall coming, i asked ali to share her favorite jewelry trends for the season.  i also asked if we could spread a little love and give one of her picks away to a shoppingsmycardio reader.  yep, always thinking of you guys!  so, i&#8217;m excited to tell you that <strong><em>that gorgeous <a href="http://www.charmandchain.com/products/layered-ball-chain-necklace-mixed-metal#image_2" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/layered-ball-chain-necklace-mixed-metal_image_2?referer=');">tuleste market necklace</a></em><em> </em><em>you see above is up for grabs!</em></strong> (details at the end of this post!!)</p>
<p>now, without further ado, ali&#8217;s picks:</p>
<p style="text-align: center;"><img class="alignnone size-medium wp-image-2226" title="Picture 3" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-3-300x271.png" alt="Picture 3" width="225" height="190" /><img class="alignnone size-medium wp-image-2227" title="Picture 4" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-4-300x276.png" alt="Picture 4" width="225" height="190" /><img class="alignnone size-medium wp-image-2230" title="Picture 7" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-7-300x263.png" alt="Picture 7" width="225" height="190" /></p>
<p><strong>&#8220;The Bigger, the Better&#8221;:</strong> necklaces and earrings keep getting bigger and bigger, as people are pushing the limits of what’s wearable.  any one of these pieces makes a serious statement! (from left: <a href="http://www.charmandchain.com/products/black-stone-and-metallic-fringe-necklace" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/black-stone-and-metallic-fringe-necklace?referer=');">fringe necklace by lulu frost</a>, $375; <a href="http://www.charmandchain.com/products/large-hammered-squares-necklace-belt#image_1" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/large-hammered-squares-necklace-belt_image_1?referer=');">hammered squares necklace by tuleste market</a>, $170; <a href="http://www.charmandchain.com/products/black-leather-and-gold-sunburst-cocktail-ring" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/black-leather-and-gold-sunburst-cocktail-ring?referer=');">leather sunburst ring by house of harlow</a>, $45)</p>
<p style="text-align: center;"><img class="alignnone size-medium wp-image-2233" title="Picture 10" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-10-256x300.png" alt="Picture 10" width="190" height="225" /><img class="alignnone size-medium wp-image-2231" title="Picture 8" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-8-300x270.png" alt="Picture 8" width="225" height="190" /><img class="alignnone size-medium wp-image-2232" title="Picture 9" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-9-300x282.png" alt="Picture 9" width="250" height="225" /></p>
<p><strong>&#8220;American West&#8221;: </strong> we’ve seen a lot of designers turn to the american west for inspiration this season. fringe, turquoise, raw stones&#8211;a lot of the new jewelry we&#8217;re seeing reminds us of the gold rush.  (from left: <a href="http://www.charmandchain.com/products/tonal-multilayered-seedbead-necklace-bronze#image_1" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/tonal-multilayered-seedbead-necklace-bronze_image_1?referer=');">bronze seedbead necklace by lee angel</a>, $450; <a href="http://www.charmandchain.com/products/thing-7" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/thing-7?referer=');">turquoise seedbead necklace by lee angel</a>, $213; <a href="http://www.charmandchain.com/products/dina-earring-pyrite" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/dina-earring-pyrite?referer=');">dina pyrite earrings by gemma redux</a>, $245; <a href="http://www.charmandchain.com/products/memories-of-red-rock-necklace#image_1" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/memories-of-red-rock-necklace_image_1?referer=');">red rock necklace by lizzie fortunato</a>, $557)</p>
<p style="text-align: center;"><img style="border: 0px initial initial;" title="Picture 2" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-2-300x295.png" alt="Picture 2" width="250" height="250" /><img class="alignnone size-medium wp-image-2234" title="Picture 11" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-11-236x300.png" alt="Picture 11" width="200" height="250" /><img class="alignnone size-medium wp-image-2235" title="Picture 12" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-12-300x266.png" alt="Picture 12" width="250" height="225" /></p>
<p><strong>&#8220;Neon Pop&#8221;:</strong> it seems this season that we’ve completely flashed back to the 80s, with big shoulders, sequins, etc on the runway, along with as much neon as possible. we love the futuristic, tough feel the neon pieces have this year—a lot of the florescent pieces we’re seeing this year are paired with gunmetal hardware. (from left: <a href="http://www.charmandchain.com/products/fallon" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/fallon?referer=');">fallon necklace by marlaina stone</a>, $1500; <a href="http://www.charmandchain.com/products/innocence-earrings" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/innocence-earrings?referer=');">innocence earrings by erickson beamon</a>, $227; <a href="http://www.charmandchain.com/products/siena-necklace" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/siena-necklace?referer=');">siena necklace by dannijo</a>, $238)</p>
<p style="text-align: center;"><img style="border: 0px initial initial;" title="Picture 17" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-17-176x300.png" alt="Picture 17" width="200" height="325" /><img style="border: 0px initial initial;" title="Picture 14" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-14-300x298.png" alt="Picture 14" width="250" height="250" /><img style="border: 0px initial initial;" title="Picture 13" src="http://www.shoppingsmycardio.com/wp-content/uploads/2009/09/Picture-13-229x300.png" alt="Picture 13" width="229" height="300" /></p>
<p><strong>&#8220;Chains, Chains, Chains&#8221;:</strong> from what we’ve seen designers showing this season, the more chains you can cram on your neck and layer with shorter pieces, the more stylish you’ll be. best of all, chain looks can range from punk rock to deliciously girly.  (from left: <a href="http://www.charmandchain.com/products/long-multi-crystal-and-cross-necklace" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/long-multi-crystal-and-cross-necklace?referer=');">long crystal and cross necklace by fallon</a>, $250; <a href="http://www.charmandchain.com/products/layered-ball-chain-necklace-mixed-metal#image_2" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/layered-ball-chain-necklace-mixed-metal_image_2?referer=');">layered ball and chain necklace by tuleste market</a>, $150 (and our giveaway item!); <a href="http://www.charmandchain.com/products/jac-necklace-hot-pink-quartz-1" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/jac-necklace-hot-pink-quartz-1?referer=');">jac necklace by gemma redux</a>, $369)</p>
<p>i don&#8217;t know about you, but i&#8217;m crazy excited to add all of these hot fall trends to my wardrobe.  the great thing about most of these pieces is that a little goes a long way.  add a fringed necklace to a tee, mini and boots, and you&#8217;ve got a perfect american west look.  pair that tee with distressed jeans and flats, add a little neon pop, and presto, you&#8217;re back in the &#8217;80s!</p>
<p><em><strong>so, about that giveaway! </strong></em> that gorgeous <a href="http://www.charmandchain.com/products/layered-ball-chain-necklace-mixed-metal#image_2" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/products/layered-ball-chain-necklace-mixed-metal_image_2?referer=');">tuleste market necklace</a> that&#8217;s up for grabs?  it retails for $150, and is one of my absolute favorites from ali&#8217;s picks.  i&#8217;m dying to pair it with everything from a simple tee to a cocktail dress&#8230;it&#8217;s sure to add instant glam to any and all ensembles!  <strong><em>to win</em></strong><em><strong>, just </strong></em><strong><em>leave a comment</em></strong> at the end of this post (as always, if you share on facebook, twitter or any other internet-y place, leave a <em>second</em> comment telling me where you shared to <em><strong>score a </strong></em><strong><em>bonus entry</em></strong>)!  since this prize is so amazing, we&#8217;ll run this contest through sunday night, and <em><strong>announce </strong></em><strong><em>the winner on monday (9/21)</em><span style="font-weight: normal;">. </span></strong> you&#8217;ll have to email me within 24 hours to claim your prize, or we&#8217;ll find someone else to give it to, so make sure you check back monday!</p>
<p>thanks so much to <a href="http://www.charmandchain.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.charmandchain.com/?referer=');">charm &amp; chain</a> for offering up this truly fabulous prize.  now get those entries in!</p>
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		<slash:comments>87</slash:comments>
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		<title>designer 101:  adriana castro</title>
		<link>http://www.shoppingsmycardio.com/2009/04/29/designer-101-adriana-castro/</link>
		<comments>http://www.shoppingsmycardio.com/2009/04/29/designer-101-adriana-castro/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 13:42:46 +0000</pubDate>
		<dc:creator>shoppingsmycardio</dc:creator>
				<category><![CDATA[designer 101]]></category>
		<category><![CDATA[handbags]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[adriana castro]]></category>
		<category><![CDATA[henri bendel]]></category>

		<guid isPermaLink="false">http://www.shoppingsmycardio.com/?p=1569</guid>
		<description><![CDATA[*editor&#8217;s note:  don&#8217;t forget to enter our amazing mother&#8217;s day giveaway!
i am so thrilled today to introduce one of my favorite handbag designers, adriana castro.  born in colombia, adriana now lives and designs in miami, creating stunning bags in every color imaginable, entirely from sustainably-raised exotic leathers.  the results are striking, updated classics that you&#8217;ll [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><strong><em>*editor&#8217;s note:  <a href="http://www.shoppingsmycardio.com/2009/04/28/shoppingsmycardio-giveaway-mothers-day-edition/" target="_blank">don&#8217;t forget to enter our amazing mother&#8217;s day giveaway!</a></em></strong></p>
<p>i am so thrilled today to introduce one of my favorite handbag designers, <a href="http://www.adrianacastroonline.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.adrianacastroonline.com/?referer=');">adriana castro</a>.  born in colombia, adriana now lives and designs in miami, creating stunning bags in every color imaginable, entirely from sustainably-raised exotic leathers.  the results are striking, updated classics that you&#8217;ll never tire of.</p>
<p style="text-align: center; "><img class="alignnone" src="http://www.adrianacastroonline.com/Images/Products/View1_125.jpg" alt="" width="210" height="228" /><img class="alignnone" src="http://www.adrianacastroonline.com/Images/Products/View1_96.jpg" alt="" width="210" height="227" /></p>
<p>for those of you lucky enough to be in the NYC area, adriana is making a personal appearance at <a href="http://www.henribendel.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.henribendel.com?referer=');">henri bendel</a> <strong>today</strong> from 11am &#8211; 6pm, where devoted fans can meet her, see her newest designs, and even custom design a bag <em>with</em> adriana!  i think i would faint with excitement.</p>
<p>for the rest of us, adriana was kind enough to sit down and answer a few questions about her designs, her style, and those beautiful exotic leathers!  click over at the right to<a href="http://www.shoppingsmycardio.com/2009/04/29/designer-101-adriana-castro/#more-1569" target="_blank"> check out the entire interview</a> (yes, we&#8217;re trying something new&#8230;).</p>
<p><span id="more-1569"></span></p>
<p style="padding-left: 30px; "><strong><em>shoppingsmycardio:</em>  i love that your designs manage to blend classic silhouettes with modern details and bold colors.  can you tell us a little about what inspires you with each collection?  <br />
</strong></p>
<p style="padding-left: 30px; "><strong> adriana castro:  </strong>Really, I get inspiration from all over but most of my inspiration comes from the individual skins.  I can envision my handbags just thinking of how the skins will drape and how the different textures will blend together. Also, color!  I am in love with color &#8211; it is so powerful. In Miami, where I live and work, I am surrounded by an amazing, vibrant palette…from the tropical landscape,to the unique architecture, I am constantly thinking of new ideas just walking around the city!</p>
<p style="padding-left: 30px; "><strong><em>SMC</em>:  in this economic climate, so many of us are looking for great deals.  can you talk a bit about the long-term value of investing in an exotic bag today, and whether/why it&#8217;s a splurge worth making?</strong></p>
<p style="padding-left: 30px; "><strong>AC: </strong> Right now, you need classic, timeless bags that are not so identifiable the way the “it” handbags were.  An exotic can be carried throughout the year and for many years, always making an impact. Quality accessories instantly elevate your look, so carrying a great handbag is an easy way to always look polished. Exotics are like fine wine, they age really well &#8211; the older your bag, the better it looks! </p>
<p style="text-align: center; "><img class="alignnone" src="http://www.adrianacastroonline.com/Images/Products/View1_63.jpg" alt="" width="210" height="225" /><img class="alignnone" src="http://www.adrianacastroonline.com/Images/Products/View1_145.jpg" alt="" width="210" height="228" /></p>
<p style="padding-left: 30px; "><strong><em>SMC</em>:  how would you help a woman choose her first bag from your collection?  </strong></p>
<p style="padding-left: 30px; "><strong>AC:  </strong>You should choose a handbag that suits your personality and lifestyle!  If you have a social personality and like to be noticed, you should definitely go with bright colors. If you tend to prefer a more classic look, you should stick to more neutral colors &#8211; though they do not stand out like the bold colors, they are still very chic and fashionable.</p>
<p style="padding-left: 30px; ">Skin is also relevant. There are some skins that by nature are more delicate than others. So if you are looking for an exotic to carry every day, let me suggest ostrich and crocodile, as they are less delicate than python.</p>
<p style="padding-left: 30px; ">Finally, you should choose a bag that is <span style="text-decoration: underline;">opposite</span> to your body type. If you are tall and skinny, your handbag should not be.  Also, choose a handbag proportional to your size.  If you are petite, I would not suggest carrying an oversized, slouchy handbag.</p>
<p style="padding-left: 30px; "><strong><em>SMC</em>: now a couple of fun questions! other than your own designs, what are the three items in your closet right now that excite you the most?<br />
</strong></p>
<p style="padding-left: 30px; "><strong>AC:</strong>  I am in “spring mode” so I am in love with nudes:  silky, transparent tops and neutral pumps.  So I&#8217;d have to say my <a href="http://www.anickvorbe.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.anickvorbe.com/?referer=');">Anick Vorbe Silk Chiffon Tunics</a>, for romance, my <a href="http://www.net-a-porter.com/product/35074" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.net-a-porter.com/product/35074?referer=');">J Brand Low Rise Pencil Leg Jeans</a> for versatility, and my <a href="http://www.saksfifthavenue.com/main/ProductDetail.jsp?PRODUCT%3C%3Eprd_id=845524446208372&amp;afsrc=1&amp;site_refer=GGLBASE001&amp;ci_src=14110944&amp;ci_sku=ParentItem0452506607717" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.saksfifthavenue.com/main/ProductDetail.jsp?PRODUCT_3C_3Eprd_id=845524446208372_amp_afsrc=1_amp_site_refer=GGLBASE001_amp_ci_src=14110944_amp_ci_sku=ParentItem0452506607717&amp;referer=');">Christian Louboutin Python Pumps</a>, which are so flattering!</p>
<p style="padding-left: 30px; "><strong><em>SMC</em>:  what one style secret do you wish you could teach everyone out there?</strong></p>
<p style="padding-left: 30px; "><strong>AC: </strong> Style is personal.  You may love it and the person sitting next to you may hate it. It doesn&#8217;t matter!  What matters is how you feel.  If you feel beautiful, you are looking beautiful!  Never be afraid to experiment and express your personal style. It’s okay to mix colors and textures without overthinking it too much!</p>
<p style="text-align: center; "><img class="alignnone" src="http://www.adrianacastroonline.com/Images/Products/View1_141.jpg" alt="" width="210" height="228" /><img class="alignnone" src="http://www.adrianacastroonline.com/Images/Products/View1_135.jpg" alt="" width="210" height="228" /></p>
<p>a <em><strong>huge</strong></em> thank you to adriana for teaching us all a little bit about her beautiful line, exotics in general, and for giving some great style tips as well!  i&#8217;ll be taking her handbag-selection advice with me the next time i shop, no question!</p>
<p>for those of you in manhattan, stop by bendels on your lunch today to meet adriana and see her stunning bags in person!  the rest of us will have to settle for online ogling <a href="http://www.adrianacastroonline.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.adrianacastroonline.com?referer=');">at her website</a>.</p>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>new year, new skin:  tips from clarins</title>
		<link>http://www.shoppingsmycardio.com/2009/01/27/new-year-new-skin-tips-from-clarins/</link>
		<comments>http://www.shoppingsmycardio.com/2009/01/27/new-year-new-skin-tips-from-clarins/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 19:05:26 +0000</pubDate>
		<dc:creator>shoppingsmycardio</dc:creator>
				<category><![CDATA[beauty]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[clarins]]></category>

		<guid isPermaLink="false">http://www.shoppingsmycardio.com/?p=1039</guid>
		<description><![CDATA[
perhaps, because i test new skincare products almost daily, i&#8217;m overly jaded&#8230;but is anyone else completely confused and overwhelmed by the skincare options available today?  honestly, i go to the websites of my favorite companies, and i hardly know where to start &#8211; by the time i&#8217;ve finished looking, it seems like i need $500 [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone" src="http://us.clarins.com/wcsstore/clarins2/images/catalog/T6/001/00112190.jpg" alt="" width="150" height="200" /><img class="alignnone" src="http://us.clarins.com/wcsstore/clarins2/images/catalog/T6/003/00316190.jpg" alt="" width="150" height="200" /><img class="alignnone" src="http://us.clarins.com/wcsstore/clarins2/images/catalog/T6/012/01283190.jpg" alt="" width="150" height="200" /></p>
<p>perhaps, because i test new skincare products almost daily, i&#8217;m overly jaded&#8230;but is anyone else completely confused and overwhelmed by the skincare options available today?  honestly, i go to the websites of my favorite companies, and i hardly know where to start &#8211; by the time i&#8217;ve finished looking, it seems like i need $500 worth of products, and i&#8217;ll be spending 30 minutes prepping my skin twice a day, applying potion after potion.  i&#8217;m exhausted just thinking about it!</p>
<p>as <a href="http://www.shoppingsmycardio.com/2009/01/02/the-annual-best-of-list/" target="_blank">i&#8217;ve mentioned before</a>, <a href="http://us.clarins.com/webapp/wcs/stores/servlet/clarins-cosmetics_10051_10204_-1" target="_blank" onclick="pageTracker._trackPageview('/outgoing/us.clarins.com/webapp/wcs/stores/servlet/clarins-cosmetics_10051_10204_-1?referer=');">clarins</a> is one of my absolute favorite skincare lines.  they&#8217;re one of the few companies i can completely trust with new products, and when my skin is tortured by some other product i&#8217;ve tested, clarins never fails to soothe the beast.  so, in honor of a new year and a fresh start, i thought i&#8217;d check with their chief skincare guru, kara peterson, to weed through the mess and give us her top tips for keeping your skin gorgeous in 2009.  </p>
<p style="padding-left: 30px;"><em><strong>shoppingsmycardio:  can you help us navigate this crazy world of skincare?  sometimes it gets so overwhelming &#8211; how can we know which products are providing which results, and whether we should be using brightening products, anti-aging, moisturizing&#8230;the list is endless!</strong></em></p>
<p style="padding-left: 30px;"><em><strong>kara:</strong>  you know, everyone&#8217;s skin is so different &#8211; i really recommend sitting down with someone who can look at your skin and guide you.  go somewhere that you can get really helpful info, where someone will really sit down, talk to you and analyze your skin.  that might be your aesthetician, or the department store counter for your favorite skincare brand.</em><span><em>  there are s</em></span><em>o many products, but everyone has specific needs &#8211; it will really make a difference if you get some personalized advice.</em></p>
<p style="padding-left: 30px;"><em>but in general, remember that a facial serum penetrates down deeper to provide concentrated results, a moisturizer helps to hydrate but also to protect your skin&#8217;s top layer.</em><span><em>  using a serum first also </em></span><em>helps to pull moisturizer deeper into your skin, for better results.</em><span><em>  </em></span></p>
<p><!--StartFragment--></p>
<p style="padding-left: 30px;"><em><strong>SMC:  what are some of the biggest mistakes women make with their skin?</strong></em></p>
<p style="padding-left: 30px;"><em><strong>kara:</strong>  i think the biggest thing is to remember, whether you wore makeup that day or not, you really need to cleanse your skin every single night.  when i&#8217;m too exhausted, i use our </em><a href="http://us.clarins.com/webapp/wcs/stores/servlet/beauty-products_cleansers---toners_water-comfort-one-step-cleanser_C010105002_10051_10204_-1_23557_40046_10315" target="_blank" onclick="pageTracker._trackPageview('/outgoing/us.clarins.com/webapp/wcs/stores/servlet/beauty-products_cleansers---toners_water-comfort-one-step-cleanser_C010105002_10051_10204_-1_23557_40046_10315?referer=');"><em>comfort cleansing water</em></a><em> &#8211; just soak a makeup pad with it and wipe your face.  it does a great job of cleansing your skin, and is so easy!  (editor&#8217;s note:  i keep a bottle of this by my bed&#8230;when i just can&#8217;t face the nighttime routine, i do exactly as she says&#8230;works like a charm!)</em></p>
<p style="padding-left: 30px;"><em><strong>SMC:  we&#8217;re all trying to cut our budgets these days, and for a lot of us, i&#8217;m guessing spa facials are going to be off the table for a while.  what treatments can we do at home, and what should we leave to the pros?</strong></em></p>
<p style="padding-left: 30px;"><em><strong>kara:</strong>  exfoliation will really help your skin&#8217;s cell renewal and keeps your skin clean and revived, so make sure you’re exfoliating 2-3 times a week.</em><span><em>  blackheads and milia will eventually go away on their own, so never try to do extractions at home &#8211; you&#8217;ll damage your skin, and potentially leave permanent marks.  </em><a href="http://us.clarins.com/webapp/wcs/stores/servlet/beauty-products_face-treatment-oils_lotus-face-treatment-oil_C010401003_10051_10204_-1_23635_40056_10315" target="_blank" onclick="pageTracker._trackPageview('/outgoing/us.clarins.com/webapp/wcs/stores/servlet/beauty-products_face-treatment-oils_lotus-face-treatment-oil_C010401003_10051_10204_-1_23635_40056_10315?referer=');"><em>l</em></a><span><a href="http://us.clarins.com/webapp/wcs/stores/servlet/beauty-products_face-treatment-oils_lotus-face-treatment-oil_C010401003_10051_10204_-1_23635_40056_10315" target="_blank" onclick="pageTracker._trackPageview('/outgoing/us.clarins.com/webapp/wcs/stores/servlet/beauty-products_face-treatment-oils_lotus-face-treatment-oil_C010401003_10051_10204_-1_23635_40056_10315?referer=');"><em>otus oil</em></a><em> is great for treating blackheads, it penetrate pores and cleans out debris.  even using biore strips is still a better option than trying to do an extraction yourself.  </em></span></span></p>
<p style="padding-left: 30px;"><span><span><em>one great trick to use at home:  apply a </em><a href="http://us.clarins.com/webapp/wcs/stores/servlet/cosmetics-products_face_face-treatment-oils_-1_10051_10204__40029_10315" target="_blank" onclick="pageTracker._trackPageview('/outgoing/us.clarins.com/webapp/wcs/stores/servlet/cosmetics-products_face_face-treatment-oils_-1_10051_10204_40029_10315?referer=');"><em>facial oil</em></a><em> before you apply a mask:  the oil will pull the mask further into your skin, and really improve its benefits!</em></span></span></p>
<p style="padding-left: 30px;"><em><strong>SMC:  what are some simple things we can do in this new year to improve the condition of our skin?</strong></em></p>
<p style="padding-left: 30px;"><em><strong>kara:</strong>  wear sunscreen!  i know everyone says this, but it&#8217;s so important.  also, make sure you have the proper cleanser &#8211; keeping your skin clean is the best way to keep it healthy.  and when you&#8217;re applying any facial product, be careful that you&#8217;re not pulling and tugging on your skin as you apply &#8211; be gentle.</em><span><em> (editor&#8217;s note:  </em><a href="http://us.clarins.com/webapp/wcs/stores/servlet/beauty-products_the-essentials_new-uv-plus-day-screen-spf-40_C010410008_10051_10204_-1_31181_40073_10315" target="_blank" onclick="pageTracker._trackPageview('/outgoing/us.clarins.com/webapp/wcs/stores/servlet/beauty-products_the-essentials_new-uv-plus-day-screen-spf-40_C010410008_10051_10204_-1_31181_40073_10315?referer=');"><em>clarins uv plus 40</em></a><em> is the best facial sunscreen i&#8217;ve tried.  it&#8217;s mineral-based, so no nasty breakouts.  just apply a little on top of your normal moisturizer, and it lasts all day!)</em></span></p>
<p style="padding-left: 30px;"><em><strong>SMC:  if we overdo a treatment and get into trouble, what would you suggest to repair our skin?</strong></em></p>
<p style="padding-left: 30px;"><em><strong>kara:</strong>  go back to the basics.  look for the most simple, natural products you can find &#8211; let go of your anti-aging products, brightening products, anything like that, and give your skin 2-3 weeks of a very gentle cleanser and moisturizer.  (editor&#8217;s note:  i always go back to </em><a href="http://us.clarins.com/webapp/wcs/stores/servlet/cosmetics-products_face_sensitive-skin_-1_10051_10204__40037_10315" target="_blank" onclick="pageTracker._trackPageview('/outgoing/us.clarins.com/webapp/wcs/stores/servlet/cosmetics-products_face_sensitive-skin_-1_10051_10204_40037_10315?referer=');"><em>clarins&#8217; sensitive skin line</em></a><em> when my skin is upset &#8211; it&#8217;s amazing stuff!)</em></p>
<p>a huge thank you to kara and the <a href="http://us.clarins.com/webapp/wcs/stores/servlet/clarins-cosmetics_10051_10204_-1" target="_blank" onclick="pageTracker._trackPageview('/outgoing/us.clarins.com/webapp/wcs/stores/servlet/clarins-cosmetics_10051_10204_-1?referer=');">clarins</a> gurus for helping out with this amazing advice &#8211; from my experience, i can tell you that kara&#8217;s advice about asking for personalized help is a great tip.  don&#8217;t feel obligated to buy everything the expert suggests&#8230;you can pick up one product at a time, or find similar products in other lines. but having someone with expertise look at your skin and tell you what you need can be invaluable, and you&#8217;ll end up saving money on all of the products you&#8217;re buying that are wrong for your skin!</p>
<p><!--StartFragment--> <!--EndFragment--><!--StartFragment--> <!--EndFragment--></p>
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		<title>frugal fashion tips:  glam your look with gorjana (and a discount!)</title>
		<link>http://www.shoppingsmycardio.com/2008/12/10/frugal-fashion-tips-glam-your-look-with-gorjana/</link>
		<comments>http://www.shoppingsmycardio.com/2008/12/10/frugal-fashion-tips-glam-your-look-with-gorjana/#comments</comments>
		<pubDate>Wed, 10 Dec 2008 07:00:47 +0000</pubDate>
		<dc:creator>shoppingsmycardio</dc:creator>
				<category><![CDATA[accessories]]></category>
		<category><![CDATA[coupons and discounts]]></category>
		<category><![CDATA[gift ideas]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[jewelry]]></category>
		<category><![CDATA[gorjana]]></category>

		<guid isPermaLink="false">http://www.shoppingsmycardio.com/?p=878</guid>
		<description><![CDATA[
it&#8217;s no secret that gorjana is one of my favorite jewelry lines.  every season, they never fail to debut pieces that are gorgeous, unique, and completely wearable.  i get endless compliments on every piece of gorjana i own, and they&#8217;re unfailingly the styles that are in heaviest rotation from my jewelry box.
their holiday [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="alignnone" src="http://farm4.static.flickr.com/3009/3095218101_98114ea816.jpg?v=0" alt="" width="240" height="175" /><img class="alignnone" src="http://farm4.static.flickr.com/3138/3095218143_7afd4c2d44.jpg?v=0" alt="" width="240" height="175" /></p>
<p>it&#8217;s no secret that <a href="http://gorjana.com/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/gorjana.com/?referer=');">gorjana</a> is <a href="http://www.shoppingsmycardio.com/?s=gorjana" target="_blank">one of my favorite jewelry lines</a>.  every season, they never fail to debut pieces that are gorgeous, unique, and completely wearable.  i get endless compliments on every piece of gorjana i own, and they&#8217;re unfailingly the styles that are in heaviest rotation from my jewelry box.</p>
<p>their holiday collection is no exception, and with pennies being pinched by all of us, i love the idea of picking up a stunning new piece of jewelry to help you update a holiday look that&#8217;s already in your closet.  their <a href="http://gorjana.com/?area=shop&amp;cat=Necklaces&amp;id=083-114-G" target="_blank" onclick="pageTracker._trackPageview('/outgoing/gorjana.com/?area=shop_amp_cat=Necklaces_amp_id=083-114-G&amp;referer=');">olive leaf necklace</a>, for example, is a perfect statement piece &#8211; it&#8217;s gorgeous alone or paired with a strand of longer beads <em>(i love it with my </em><a href="http://www.target.com/Harris-Target-Sterling-Silver-Necklace/dp/B001BBJ8V4" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.target.com/Harris-Target-Sterling-Silver-Necklace/dp/B001BBJ8V4?referer=');"><em>dean harris quartz necklace</em></a><em>)</em>.  </p>
<p>but the piece that has barely left my neck since arriving is that lovely <a href="http://gorjana.com/?area=shop&amp;cat=Necklaces&amp;id=083-110-SM" target="_blank" onclick="pageTracker._trackPageview('/outgoing/gorjana.com/?area=shop_amp_cat=Necklaces_amp_id=083-110-SM&amp;referer=');">silver sand coin necklace</a> above.  at 40&#8243; long, this piece is just amazingly wearable.  i&#8217;ve worn it as a single strand, i&#8217;ve doubled it over, and i&#8217;ve even shortened it by fastening the clasp behind one of the coins, so that part of the necklace dangles down the back.  for dressier occasions, try doubling it and layering with a classic pearl strand, or leave it long for a simple, classic statement with all black.  however you wear it, it&#8217;s amazing.</p>
<p>to put a little icing on the proverbial cake, i thought i&#8217;d ask gorjana, the owner and designer of the line, to share some tips on accessorizing for holiday affairs.  her advice:</p>
<blockquote><p><em>Making sure not to over-accessorize is key when it comes to jewelry, especially for more formal events such as holiday parties. The combinations I usually stick to are a great pair of statement earrings with a stack of varying bangles, or a great necklace with a simple earrings and a cocktail style ring.</em></p>
<p><em>Don’t be afraid to mix metals. The holidays are all about sparkle and shine, so I love to stack up my gold and silver bangles for a more dramatic look.</em></p>
<p><em>It’s simple to update your jewelry ensemble with a new piece that you can layer with all your favorites. I love our Olive Necklace because it easily compliments my shorter, personal necklaces that I wear every day, and also my wraps that I throw on for an evening out.</em></p></blockquote>
<p><strong><em>as a little extra treat, gorjana is kindly giving shoppingsmycardio readers 25% off the entire site through wed 12/17.  <a href="http://gorjana.com/?area=shop&amp;cat=Necklaces&amp;id=083-110-SM" target="_blank" onclick="pageTracker._trackPageview('/outgoing/gorjana.com/?area=shop_amp_cat=Necklaces_amp_id=083-110-SM&amp;referer=');">just use code SHOPPINGSMYCARDIO at checkout!</a></em></strong></p>
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		<title>SMC interviews:  lauren moffatt</title>
		<link>http://www.shoppingsmycardio.com/2008/09/08/smc-interviews-lauren-moffatt/</link>
		<comments>http://www.shoppingsmycardio.com/2008/09/08/smc-interviews-lauren-moffatt/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 07:05:37 +0000</pubDate>
		<dc:creator>shoppingsmycardio</dc:creator>
				<category><![CDATA[designer 101]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[lauren moffatt]]></category>
		<category><![CDATA[shopbop]]></category>

		<guid isPermaLink="false">http://www.shoppingsmycardio.com/?p=649</guid>
		<description><![CDATA[
i have been so excited to introduce this latest interview!  lauren moffatt is one of the hottest contemporary designers in fashion right now &#8211; her looks are coveted by everyone from cameron diaz to sofia bush, and with good reason.  lauren has an amazing ability to design pieces that are both relaxed and sophisticated, and [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img style="vertical-align: baseline;" src="http://farm4.static.flickr.com/3002/2830839709_2ba3631638.jpg?v=0" alt="" width="121" height="250" /><img style="vertical-align: baseline;" src="http://farm4.static.flickr.com/3256/2831679730_051df4be35.jpg?v=0" alt="" width="121" height="250" /><img style="vertical-align: baseline;" src="http://farm3.static.flickr.com/2118/2830834131_7004ef36b7.jpg?v=0" alt="" width="121" height="250" /><img style="vertical-align: baseline;" src="http://farm4.static.flickr.com/3206/2831667316_474a15c8ff.jpg?v=0" alt="" width="121" height="250" /></p>
<p>i have been so excited to introduce this latest interview!  <a href="http://www.tkqlhce.com/click-2648810-10456099?url=http%3A%2F%2Fwww.shopbop.com%2Flauren-moffatt%2Fbr%2Fv%3D1%2F2534374302024248.htm%3Ffm%3Dbrowse-brand-shopbysize%26all" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.tkqlhce.com/click-2648810-10456099?url=http_3A_2F_2Fwww.shopbop.com_2Flauren-moffatt_2Fbr_2Fv_3D1_2F2534374302024248.htm_3Ffm_3Dbrowse-brand-shopbysize_26all&amp;referer=');">lauren moffatt</a> is one of the hottest contemporary designers in fashion right now &#8211; her looks are coveted by everyone from cameron diaz to sofia bush, and with good reason.  lauren has an amazing ability to design pieces that are both relaxed and sophisticated, and completely unlike anything else out there.  i jumped at the chance to chat with her, and find out exactly what makes this superstar designer tick!</p>
<blockquote><p><em><strong>ShoppingsMyCardio:  How did you get started in fashion?  Tell us your story!  </strong></em></p>
<p><strong>Lauren Moffatt:</strong>  For as long as I can remember, I&#8217;ve looked forward to getting up in the morning and figuring out what I was going to wear.  I began making clothes when what I wanted wasn&#8217;t in the marketplace.</p>
<p><em><strong>SMC: </strong> I have to ask &#8211; I’ve heard that you once lived on a boat?  There must be a story there &#8211; I’d love to hear how that came about, and how it&#8217;s influenced you (if at all!).   </em></p>
<p><strong>LM:</strong>  I did!  I lived on a sailboat in the Hudson River.  It was such a fun time of my life, and really enabled me, financially, to start the business.  The laid-back, bohemian lifestyle definitely influenced my aesthetic.  </p>
<p><em><strong>SMC:</strong></em><em><strong>  </strong>Your designs are incredibly popular with the celebrity set &#8211; do you design with that group in mind? </em></p>
<p><strong>LM:</strong>  I don&#8217;t.  I design for myself.  Luckily, the pieces speak for themselves, and have become popular with stylists and celebrities.</p>
<p><em><strong>SMC:</strong>  I love your designs because I think you have a really strong point of view.  Can you tell us a little about where your designs are coming from, and who your ideal customer is?  Are you designing for a certain woman, or a lifestyle, or something else entirely?   </em></p>
<p><strong>LM:</strong>  I design things that I would like to wear.  They are effortless-looking, while still being special.  I never like looking too &#8220;put together,&#8221; and our collection reflects that.  Our customers are women who value not wearing something everyone else has.  They mix old with new, messy with neat, and the outcome is just a cool look.  </p>
<p><em><strong>SMC:</strong>  When you actually sit down to design, what do you need around you to be creative?  </em></p>
<p><strong>LM:</strong>  A cup of tea!</p>
<p><em><strong>SMC:</strong>  Tell us about your fall collection &#8211; what are some of the key styles you&#8217;re most excited about, and what&#8217;s your favorite piece from the fall line?</em></p>
<p><strong>LM:</strong>  The high-waisted skirt, the boyfriend blazer and the ladylike minidress are all great silhouettes for fall.  My favorite piece has to be our long wool military coat!</p>
<p><em><strong>SMC:  </strong>I’d love a little sneak peek at spring trends &#8211; can you give us an idea of what to expect from your line?</em></p>
<p><strong>LM:</strong>  A lot of gray, with pops of bright color.  Also, you&#8217;ll see short silhouettes, but more body-conscious looks.</p>
<p><em><strong>SMC:</strong>  Other than your own designs, what are your three favorite items in your closet right now? </em></p>
<p><strong>LM:</strong>  A fabulous Stella McCartney dress, a pair of perfect vintage Levi&#8217;s, and a hand-printed silk scarf from a New York flea market.</p>
<p><em><strong>SMC:</strong>  If you could design for any person, living or not, who would you choose? </em></p>
<p><strong>LM:</strong>  Kate Moss</p>
<p><strong><em>SMC:</em></strong><em>  What one style secret do you wish you could teach every woman out there<br />
</em></p>
<p><strong>LM:</strong>  Accessories make the biggest difference in your look.  It&#8217;s so important not to over-accessorize, but what a great scarf, or bangle, or even just a fabulous pair of earrings will do for your outfit is huge.</p>
<p><strong><em>SMC:</em></strong><em>  Last, a few easy ones:<br />
</em></p>
<ul>
<li><em>Eggs or waffles?</em>  <strong>Eggs (but Benedict!)</strong></li>
<li><em>Polaroid or digital?</em>  <strong>I&#8217;d love to say Polaroid, it&#8217;s so much more romantic, but digital.</strong></li>
<li><em>High tea or happy hour?</em>  <strong>Definitely high tea.</strong></li>
<li><em>Shorts or skirts?</em>  <strong>Skirts</strong></li>
<li>Go out or stay in?  <strong>Go out!!</strong></li>
</ul>
</blockquote>
<p>lauren, thank you so much for taking the time to chat with us and share a few fashion secrets! you can check out lauren&#8217;s entire fall line <a href="http://laurenmoffatt.net/" target="_blank" onclick="pageTracker._trackPageview('/outgoing/laurenmoffatt.net/?referer=');">at her website</a>, or <a href="http://www.tkqlhce.com/click-2648810-10456099?url=http%3A%2F%2Fwww.shopbop.com%2Flauren-moffatt%2Fbr%2Fv%3D1%2F2534374302024248.htm%3Ffm%3Dbrowse-brand-shopbysize%26all" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.tkqlhce.com/click-2648810-10456099?url=http_3A_2F_2Fwww.shopbop.com_2Flauren-moffatt_2Fbr_2Fv_3D1_2F2534374302024248.htm_3Ffm_3Dbrowse-brand-shopbysize_26all&amp;referer=');">shop styles online at shopbop</a>!</p>
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		<title>SMC interview &amp; collection preview:  rebecca minkoff!</title>
		<link>http://www.shoppingsmycardio.com/2008/07/10/smc-interviews-and-collection-preview-rebecca-minkoff/</link>
		<comments>http://www.shoppingsmycardio.com/2008/07/10/smc-interviews-and-collection-preview-rebecca-minkoff/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 07:00:45 +0000</pubDate>
		<dc:creator>shoppingsmycardio</dc:creator>
				<category><![CDATA[accessories]]></category>
		<category><![CDATA[handbags]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[rebecca minkoff]]></category>

		<guid isPermaLink="false">http://www.shoppingsmycardio.com/?p=571</guid>
		<description><![CDATA[
that&#8217;s right &#8211; the amazingly talented designer, rebecca minkoff, very kindly took some time out of her busy day to tell all of us about her exciting new collection for fall &#8216;08, as well as to share some more of her fantastic tips on fashion and design!  she also graciously granted us a sneak peek [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img style="vertical-align: baseline;" src="http://farm4.static.flickr.com/3250/2654195537_16a1220dc0.jpg?v=0" alt="" width="500" height="272" /></p>
<p>that&#8217;s right &#8211; the amazingly talented designer, <a href="http://www.rebeccaminkoff.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.rebeccaminkoff.com?referer=');">rebecca minkoff</a>, <em>very</em> kindly took some time out of her busy day to tell all of us about her exciting <a href="http://www.rebeccaminkoff.com/Merchant2/merchant.mvc" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.rebeccaminkoff.com/Merchant2/merchant.mvc?referer=');">new collection for fall &#8216;08</a>, as well as to share some more of her fantastic tips on fashion and design!  she also graciously granted us a sneak peek at her fall collection&#8230;and trust me, you&#8217;re going to want to see this!  just click &#8220;read the rest of this entry&#8221; below, and check it out!</p>
<p><span id="more-571"></span></p>
<blockquote><p><strong>shoppingsmycardio:  <em>Your</em><em> new <a href="http://www.rebeccaminkoff.com/Merchant2/merchant.mvc" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.rebeccaminkoff.com/Merchant2/merchant.mvc?referer=');">line for fall</a> is amazing!</em></strong><span><strong><em>  You&#8217;ve really expanded your collection with so many new shapes and styles.  </em></strong></span><strong><em>What inspired you with some of these newer designs?</em></strong></p>
<p class="MsoNormal"><strong>rebecca minkoff:</strong>  Well, I was just in Paris recently, getting ready to open up sales there and all around Europe, and I really got inspired being there.<span>  </span>I just thought, “Let’s make a really big group and come out with a bang!”.<span> </span></p>
<p class="MsoNormal"><img class="alignright" style="float: right;" src="http://farm4.static.flickr.com/3164/2654072767_6254edb18b.jpg?v=0" alt="" width="208" height="250" /></p>
<p class="MsoNormal"><strong>SMC:  <em>What is your design process like?</em></strong><span><strong><em>  </em></strong></span><strong><em>Do you have a specific bag in mind, a gap in the collection?</em></strong><span><strong><em>  </em></strong></span><strong><em>Or do you design for a specific type of woman, or a certain situation in life (like the “morning after,” for example)?</em></strong><span><strong><em> </em></strong></span></p>
<p class="MsoNormal"><strong>RM:</strong>  I would say my design process is wild and varied.<span>  </span>It’s a mix – I get inspiration from vintage shows and research, or I’ll start getting ideas just on the street, like I came up with the design for my Matinee bag when I saw someone on the street wearing a Michael Jackson <a href="http://en.wikipedia.org/wiki/Thriller_%28music_video%29" target="_blank" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Thriller_28music_video_29?referer=');">“Thriller”</a> jacket.<span>  </span>I see great clothing everywhere, and it definitely inspires me.</p>
<p class="MsoNormal"><strong>SMC:  <em>What is the one item in your closet that you just couldn’t live without?</em></strong><span><strong><em>  Besides your handbags, of course!</em></strong></span><strong><br />
</strong></p>
<p class="MsoNormal"><strong>RM:</strong>  I have this pair of <a href="http://www.yoox.com/item/YOOX/IXOS/tskay/3FD17CD7/rr/1/cod10/440974153N/areaid/36/sts/searchResult" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.yoox.com/item/YOOX/IXOS/tskay/3FD17CD7/rr/1/cod10/440974153N/areaid/36/sts/searchResult?referer=');">Ixos shoes</a>, they’re kind of strappy and gladiator-like, but not like the gladiator shoes that everyone and their mother has these days.<span>  </span>These are sort of more bondage-style, but they’re definitely my favorite right now.<span> </span></p>
<p class="MsoNormal"><strong><img class="alignright" style="float: right;" src="http://farm4.static.flickr.com/3062/2654899288_9761756a24.jpg?v=0" alt="" width="236" height="250" />SMC:  <em>The last year must have been amazing for you – I thought you were popular before, but you’ve developed an incredibly loyal customer base, to say the least.</em></strong><span><strong><em>  </em></strong></span><strong><em>Has it surprised you that it’s gotten to the point that people collect, say, the <a href="http://www.rebeccaminkoff.com/Merchant2/merchant.mvc?Screen=PROD&amp;Store_Code=RM&amp;Product_Code=MRNG&amp;Category_Code=BAGS" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.rebeccaminkoff.com/Merchant2/merchant.mvc?Screen=PROD_amp_Store_Code=RM_amp_Product_Code=MRNG_amp_Category_Code=BAGS&amp;referer=');">Morning After Bag</a> in every color it’s available in?</em></strong><span><strong><em> </em></strong></span><strong><br />
</strong></p>
<p class="MsoNormal"><strong>RM:  </strong>You know, it was always what I wanted and hoped for with the Morning After Bag when it came out, so for me it’s more like a dream come true. I couldn’t have asked for that bag to have a better play-out.<span>  And it&#8217;s</span> not just in the states &#8211; they’re discovering it everywhere now.  The Morning After is catching on in places like London, Singapore and Korea.<span>  </span>And we’re just starting to sell in Europe, so I’m excited about what’s ahead.</p>
<p class="MsoNormal"><strong>SMC:  <em>It seems like you’re experimenting more with texture this fall – the crinkled leathers, the distressed, etc.</em></strong><span><strong><em>  </em></strong></span><strong><em>Can you tell me a little about that?</em><br />
</strong></p>
<p class="MsoNormal"><strong>RM:  </strong>For fall we definitely mixed it up a lot.<span>  </span>We have a faux stingray, patent, crinkled patent, red &amp; cream stripe and a black &amp; cream stripe coming for September.<span>  </span>I really want to keep having a lot of the same shapes but putting a twist on them to keep them fresh so that people keep having a reason to buy the Morning After.</p>
<p class="MsoNormal"><strong><img class="alignright" style="float: right;" src="http://farm4.static.flickr.com/3286/2654899220_dd793b0657.jpg?v=0" alt="" width="208" height="250" />SMC:  <em>What’s your favorite bag from the new collection, and what do you love about it?</em><br />
</strong></p>
<p class="MsoNormal"><strong>RM:</strong>  For fall, the Cheri satchel is my favorite, especially in purple patent.<span>  </span>I love how much room it has and how it’s structured, but the more you wear it the more it gets a little slouchy but still retains its structure.<span>  </span>It also has a double strap so that if you don’t want to carry it on your shoulder, you can carry it cross-body.<span>  </span>Almost every girl these days is requesting cross body straps for their bags.<span> </span></p>
<p class="MsoNormal"><strong>SMC:  <em>Really?  I had no idea they were becoming so popular&#8230;but it makes sense!</em></strong></p>
<p class="MsoNormal"><strong>RM:</strong>  Yes, I get so many questions about why the Morning After doesn’t have a cross-body strap.<span>  </span>And the reality is I’d love to do it, but it becomes a price resistance thing for my distributors.<span>  </span>Straps are really expensive to make because you waste so much leather, and it’s a matter of convincing them not to increase the retail price too much when we add in the strap.<span>  </span>But I’m working on it!</p>
<p class="MsoNormal"><strong><img class="alignright" style="float: right;" src="http://www.rebeccaminkoff.com/Merchant2/images/clch/persimmon/persimmon1.jpg" alt="" width="220" height="300" />SMC:  <em>What are some other new trends you’re seeing for handbags?</em><br />
</strong></p>
<p class="MsoNormal"><strong>RM:</strong>  Well, my <a href="http://www.rebeccaminkoff.com/Merchant2/merchant.mvc?Screen=PROD&amp;Store_Code=RM&amp;Product_Code=NKKI&amp;Category_Code=BAGS" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.rebeccaminkoff.com/Merchant2/merchant.mvc?Screen=PROD_amp_Store_Code=RM_amp_Product_Code=NKKI_amp_Category_Code=BAGS&amp;referer=');">Nikki bag</a> is experiencing a huge resurgence in popularity – people are discovering it again, so that’s been great.<span>  </span>Also, our <a href="http://www.rebeccaminkoff.com/Merchant2/merchant.mvc?Screen=PROD&amp;Store_Code=RM&amp;Product_Code=MRKT&amp;Category_Code=BAGS" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.rebeccaminkoff.com/Merchant2/merchant.mvc?Screen=PROD_amp_Store_Code=RM_amp_Product_Code=MRKT_amp_Category_Code=BAGS&amp;referer=');">Market Tote</a> was featured in the <a href="http://www.shoppingsmycardio.com/2008/06/02/because-everyone-else-is-doing-it/" target="_blank">Sex and the City movie</a>, so that’s been huge.<span>  </span>Also, oversize clutches – we have the Rendezvous clutch for fall, that’s been doing well – I have girls tell me they can take it out in the evening and it holds absolutely everything they need.</p>
<p class="MsoNormal"><strong>SMC:  <em>What’s coming up for your brand?</em></strong><span><strong> </strong></span><strong><br />
</strong></p>
<p class="MsoNormal"><strong>RM:</strong>  Oh, I&#8217;m really excited about our holiday collection, it’s so fun – lots of metallic colors, so you can take them to holiday parties.<span>  </span>I get so many letters and emails from fans of the line, and girls tell me stories about how they love their bags so much that they sleep with them the first night they get them, or that they’re getting in trouble for checking out their bag more than their boyfriend, so we did a whole photo shoot on girls loving Minkoff.<span>  </span>We’ll also be doing a gift with purchase with a heart shaped mirror compact, so that will be exciting.<span> </span></p>
<p class="MsoNormal">For our resort line, we’re using very rich leathers, and a lot of bright, great colors.  We’re also doing some faux croc!  Resort is a really fun collection.</p>
<p class="MsoNormal"><strong><img class="alignright" style="float: right;" src="http://farm4.static.flickr.com/3023/2654899254_59afd7410a.jpg?v=0" alt="" width="208" height="250" />SMC:  <em>Okay, now, some easy questions!  Heels or flats? </em></strong></p>
<p class="MsoNormal"><strong>RM:</strong>  Both, it depends on where I’m going!</p>
<p class="MsoNormal"><strong>SMC:  <em>Coffee or tea?</em></strong><span><strong>  </strong></span></p>
<p class="MsoNormal"><strong>RM:</strong>  Usually tea, but lately it’s been coffee, since we&#8217;re moving our offices, which has kept me so busy.</p>
<p class="MsoNormal"><strong>SMC:  </strong><strong><em>Appetizer or dessert?</em></strong><span><strong>  </strong></span></p>
<p class="MsoNormal"><strong>RM:</strong>  Oh, dessert &#8211; definitely!</p>
<p class="MsoNormal"><strong>SMC:  <em>I’m guessing days off are something you don’t get that often.</em></strong><span><strong><em>  </em></strong></span><strong><em>What’s your perfect Sunday like?</em></strong><span><strong><em> </em></strong></span><strong><br />
</strong></p>
<p class="MsoNormal"><strong>RM:</strong>  I have a newfound affection for <a href="http://en.wikipedia.org/wiki/Kickball" target="_blank" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/Kickball?referer=');">kickball</a>, so we’ll get a group of friends together and go to the park and play kickball.<span>  </span>Or, just go up my friend’s house in the Hamptons – the pretty, laidback part – and just sunbathe.<span>  </span></p>
<p class="MsoNormal"><strong>SMC:  <em>And, last but not least – I still remember your tip from <a href="http://www.shoppingsmycardio.com/2007/10/01/shoppingsmycardio-interview-rebecca-minkoff/" target="_blank">our last chat</a> about having a tailor put a dart in your old jeans to give them a butt-lift!</em></strong><span><strong><em>  </em></strong></span><strong><em>Can you give us another fabulous fashion secret you’ve learned?</em></strong></p>
<p class="MsoNormal"><strong>RM:</strong>  You’re going to think I’m crazy, but lately I&#8217;ve been sleeping with my mascara on.<span>  </span>You know when you’re trying to get that whole blurred, smudgy effect with your eye makeup?<span>  </span>I usually can’t get it right, but sometimes if I sleep with my mascara on, I wake up and it’s perfect.</p>
</blockquote>
<p>thank you <em><strong>so </strong></em>much to rebecca for chatting with us &#8211; as always, she is just amazing to talk to!  for those that are lusting after every bag above <em>(like, say, me)</em> &#8211; the pre-fall collection is available <a href="http://www.rebeccaminkoff.com/Merchant2/merchant.mvc" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.rebeccaminkoff.com/Merchant2/merchant.mvc?referer=');">online now</a>.  and the rest of the collection will release in september, so keep an eye on <a href="http://www.rebeccaminkoff.com" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.rebeccaminkoff.com?referer=');">rebecca&#8217;s website</a>! </p>
<p style="text-align: center;"><a href="http://www.anrdoezrs.net/click-2648810-10519232" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.anrdoezrs.net/click-2648810-10519232?referer=');"><br />
<img src="http://www.tqlkg.com/image-2648810-10519232" border="0" alt="" width="468" height="60" /></a></p>
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		<title>shoppingsmycardio interviews: le train bleu</title>
		<link>http://www.shoppingsmycardio.com/2008/05/27/shoppingsmycardio-interviews-le-train-bleu/</link>
		<comments>http://www.shoppingsmycardio.com/2008/05/27/shoppingsmycardio-interviews-le-train-bleu/#comments</comments>
		<pubDate>Tue, 27 May 2008 15:00:00 +0000</pubDate>
		<dc:creator>shoppingsmycardio</dc:creator>
				<category><![CDATA[interview]]></category>
		<category><![CDATA[le train bleu]]></category>

		<guid isPermaLink="false">http://www.shoppingsmycardio.com/?p=510</guid>
		<description><![CDATA[dear readers, today i&#8217;d like to introduce one of the true stylemakers:  bria of le train bleu.  her store (both the online site and the &#8220;real&#8221; version, located in portland, oregon) is positively notorious in the world of fashion for epitomizing that rare talent of mixing the best of upcoming trends with timeless, [...]]]></description>
			<content:encoded><![CDATA[<p>dear readers, today i&#8217;d like to introduce one of the true stylemakers:  bria of <a href="http://www.letrainbleu.com" onclick="pageTracker._trackPageview('/outgoing/www.letrainbleu.com?referer=');">le train bleu</a>.  her store <span style="font-style:italic;">(both the online site and the &#8220;real&#8221; version, located in portland, oregon)</span> is positively notorious in the world of fashion for epitomizing that rare talent of mixing the best of upcoming trends with timeless, unique pieces.  any true fashion addict has bria&#8217;s gorgeous finds for <a href="http://www.letrainbleu.com" onclick="pageTracker._trackPageview('/outgoing/www.letrainbleu.com?referer=');">le train bleu</a> at the forefront of her fashion radar.  bria was kind enough to offer to guide us through some of her favorite styles, trends, and advice, and i&#8217;m thrilled to share it with you.</p>
<p style="padding-left: 60px;"><a href="http://letrainbleu.com/arborperchingsparrowsfromroostco.aspx" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/arborperchingsparrowsfromroostco.aspx?referer=');"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: hand; width: 320px;" src="http://letrainbleu.com/images/products/display/arborvasesSM.jpg" border="0" alt="" /></a><span style="font-style:italic;"><span style="font-weight:bold;">shoppingsmycardio:  i have to start by gushing a little – i just love le train bleu.  you do such a great job of picking really wearable pieces that are still so unique, and i love that you manage to mix in vintage and a few key home accessories as well, without making the store feel disorganized at all.  how did you come up with the concept for the store? </span></span></p>
<p style="padding-left: 60px;"><strong>le train bleu: </strong> Ah, thanks &#8211; that totally makes my day. The <a href="http://letrainbleu.com/bibelot.aspx" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/bibelot.aspx?referer=');">homewares</a>, <a href="http://letrainbleu.com/apothecary.aspx" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/apothecary.aspx?referer=');">apothecary</a>, and <a href="http://letrainbleu.com/vintage.aspx" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/vintage.aspx?referer=');">vintage</a> selections are fairly new and just stages in a long evolution. It’s a little known fact but Le Train Bleu actually started as an activewear store, albeit a very eclectic and eccentric one. I started out selling activewear as fashion. We had a lot of dancewear &#8211; high-fashion legwarmers (there was a terrific company called Dosty that we couldn’t keep in stock), cool dancewear imported from a company in Italy called Dimensione Danza. You can see a vestige of these roots on the site now if you look closely: we still sell <a href="http://letrainbleu.com/ballerinabodiceleotard.aspx" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/ballerinabodiceleotard.aspx?referer=');">leotards</a>!</p>
<p style="padding-left: 30px;"><a href="http://letrainbleu.com/astridsilkshirtdress.aspx" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/astridsilkshirtdress.aspx?referer=');"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: hand; width: 320px;" src="http://letrainbleu.com/images/products/display/962_large.jpg" border="0" alt="" /></a><span style="font-weight:bold;"><em>SMC:  you have a knack for finding designs (and designers, for that matter) that really are “up and coming” – your shoppers get the high fashion look without necessarily the high fashion price tag.  how do you decide what pieces and designers to stock? </em></span></p>
<p style="padding-left: 30px;"><strong>LTB:</strong> It’s very instinctual—I buy whatever makes my heart race. I’ve gotten smarter about it though as I’ve gone along. I do make a concerted effort to have a range of prices. There are some surprises in regards to price though: my core customer is not very hampered by price and it’s not because they’re rolling in dough. It’s a very small niche market of people who are hard-core fashion collectors. They are the trendsetters and will scrimp and save and blow half their paycheck on a pair of high-waist jeans from Australia, because they just have to have them. This means that I can just as easily sell a $600 dress as a $60 pair of boots. It just has to be the right dress. The right boots too, for that matter.</p>
<p style="padding-left: 30px;"><a href="http://letrainbleu.com/cathaycircledress.aspx" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/cathaycircledress.aspx?referer=');"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: hand; width: 320px;" src="http://letrainbleu.com/images/products/display/cathaySM.jpg" border="0" alt="" /></a><span style="font-weight:bold;"><em>SMC:  tell me what trends you’re most excited about for fall ’08. </em></span></p>
<p style="padding-left: 30px;"><strong>LTB:</strong> Midi hemlengths! I am shocked by how hard it is to find a skirt or dress that falls anywhere below the knee right now but for Fall we’ll have some more options: I’m very excited by the <a href="http://www.anrdoezrs.net/click-2655992-10456099?url=http%3A%2F%2Fwww.shopbop.com%2Ftibi%2Fbr%2Fv%3D1%2F2534374302053184.htm" target="_blank" onclick="pageTracker._trackPageview('/outgoing/www.anrdoezrs.net/click-2655992-10456099?url=http_3A_2F_2Fwww.shopbop.com_2Ftibi_2Fbr_2Fv_3D1_2F2534374302053184.htm&amp;referer=');">Tibi collection</a>. And the color <a href="http://letrainbleu.com/cathaycircledress.aspx" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/cathaycircledress.aspx?referer=');">red</a>—I can’t get enough.</p>
<p style="padding-left: 30px;"><a href="http://letrainbleu.com/creamiristank.aspx" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/creamiristank.aspx?referer=');"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: hand; width: 320px;" src="http://letrainbleu.com/images/products/display/yumitankSM.jpg" border="0" alt="" /></a><span style="font-weight:bold;"><em>SMC:  what trends from last year are you counting on to stick around, and which pieces should we send to goodwill? </em></span></p>
<p style="padding-left: 30px;"><strong>LTB:</strong> I guess I think more in terms of moods and stories than trends. I would be heartbroken to know that my customers were casting off things they had purchased one season earlier from Le Train Bleu—that runs totally contrary to what I feel about clothes. For me, clothes become dear friends and we might have periods in our lives where we fall in and out of each other’s lives (I do have some things in boxes that I’m not wearing right now, but I know in a year or two they’ll be back in my closet).</p>
<p style="padding-left: 30px;"><a href="http://letrainbleu.com/bellsleevetrenchfromrudsak.aspx" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/bellsleevetrenchfromrudsak.aspx?referer=');"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: hand; width: 320px;" src="http://letrainbleu.com/images/products/display/bellsleeveSM.jpg" border="0" alt="" /></a><span style="font-weight:bold;"><em>SMC:  if a woman wanted to choose one special piece to update her wardrobe right now, what would you point her toward? </em></span></p>
<p style="padding-left: 30px;"><strong>LTB:</strong> A <a href="http://letrainbleu.com/search.aspx?find=trench" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/search.aspx?find=trench&amp;referer=');">trench coat</a> is timeless and ageless and there’s one for everyone. I think a little structured tailoring is always cool and flattering.</p>
<p style="padding-left: 30px;"><a href="http://letrainbleu.com/verablouse.aspx" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/verablouse.aspx?referer=');"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: hand; width: 320px;" src="http://letrainbleu.com/images/products/display/1034_large.jpg" border="0" alt="" /></a><span style="font-weight:bold;"><em>SMC:  what are your 3 favorite pieces in store right now? </em></span></p>
<p style="padding-left: 30px;"><strong>LTB:</strong> On my shopping list right now would be the <a href="http://letrainbleu.com/speakeasy.aspx" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/speakeasy.aspx?referer=');">Speak Easy candle</a> (vapors of gin, pipe tobacco and wood), The <a href="http://letrainbleu.com/verablouse.aspx" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/verablouse.aspx?referer=');">Vera Blouse</a> from the Australian line <a href="http://letrainbleu.com/search.aspx?manufacturer=60" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/search.aspx?manufacturer=60&amp;referer=');">Fleur Wood</a> (very me &#8211; a slightly 1970s style via the 1940s in an amazing print and color), and the <a href="http://letrainbleu.com/biancadressfromheidimerrick.aspx" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/biancadressfromheidimerrick.aspx?referer=');">Bianca Dress</a> from <a href="http://letrainbleu.com/search.aspx?manufacturer=16" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/search.aspx?manufacturer=16&amp;referer=');">Heidi Merrick</a> (her dresses are so well tailored).</p>
<p style="padding-left: 30px;"><a href="http://letrainbleu.com/70scanvasjeans.aspx" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/70scanvasjeans.aspx?referer=');"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: hand; width: 320px;" src="http://letrainbleu.com/images/products/display/blackjeansSM.jpg" border="0" alt="" /></a><span style="font-weight:bold;"><em>SMC:  what is your favorite piece of clothing (or accessory) that you’re wearing today? </em></span></p>
<p style="padding-left: 30px;"><strong>LTB:</strong> Well, it’s morning and I’m still at home in my ritual of answering emails and drinking my coffee. I’m wearing my beloved cotton <a href="http://www.rawganique.com/Dept-Mens/organic-thai-fishermans-pants.htm" onclick="pageTracker._trackPageview('/outgoing/www.rawganique.com/Dept-Mens/organic-thai-fishermans-pants.htm?referer=');">Thai fisherman’s trousers</a>.</p>
<p style="padding-left: 30px;"><a href="http://letrainbleu.com/gracesuncami.aspx" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/gracesuncami.aspx?referer=');"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: hand; width: 320px;" src="http://letrainbleu.com/images/products/display/gracecamiSM.jpg" border="0" alt="" /></a><span style="font-weight:bold;"><em>SMC:  tell us about your favorite, never-fail outfit. </em></span></p>
<p style="padding-left: 30px;"><strong>LTB:</strong> A wrap-around skirt, a very slim cut printed blouse (I love the 70s cut again, lean through the torso and cut high in the armhole) and a pair of heeled boots. If it’s cold, a really tailored great wool coat.</p>
<p style="padding-left: 30px;"><a href="http://letrainbleu.com/bacalljeans.aspx" onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" onclick="pageTracker._trackPageview('/outgoing/letrainbleu.com/bacalljeans.aspx?referer=');"><img style="display: block; margin: 0px auto 10px; text-align: center; cursor: hand; width: 320px;" src="http://letrainbleu.com/images/products/display/bacallSM.jpg" border="0" alt="" /></a><span style="font-weight:bold;"><em>SMC:  what one style secret do you wish you could teach every woman out there? </em></span></p>
<p style="padding-left: 30px;"><strong>LTB:</strong> Relish the choices we have and when the marketplace offers up a style that is perfectly you, stock up. I haven’t worn a babydoll dress or a pair of skinny jeans in my life because they don’t suit me at all but I have been taking full advantage of the high-waist styles that have been offered in the last few years, because that style works well for my body type and my personal style, being a lover of the &#8217;70s silhouette.</p>
<p>bria, thank you so much!  i know you&#8217;ve given me loads of new ideas for my wardrobe, and can&#8217;t tell you how much i appreciate your taking the time to share your advice with all of us!</p>
<p>oh, and for those who are now lusting after everything on the <a href="http://www.letrainbleu.com" onclick="pageTracker._trackPageview('/outgoing/www.letrainbleu.com?referer=');">le train bleu website</a>, you might recall from <a href="http://shoppingsmycardio.blogspot.com/2008/04/what-i-want-today-joey-top-by-le-train.html" onclick="pageTracker._trackPageview('/outgoing/shoppingsmycardio.blogspot.com/2008/04/what-i-want-today-joey-top-by-le-train.html?referer=');">my last le train bleu post</a> that they currently have a lucky mag discount code for 25% off, good through june 1.  use code <span style="font-weight:bold;">luckybreaks1</span> at checkout!</p>
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		<title>shoppingsmycardio interviews: design*sponge, part 2</title>
		<link>http://www.shoppingsmycardio.com/2008/04/21/shoppingsmycardio-interviews-designsponge-part-2/</link>
		<comments>http://www.shoppingsmycardio.com/2008/04/21/shoppingsmycardio-interviews-designsponge-part-2/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 14:00:00 +0000</pubDate>
		<dc:creator>shoppingsmycardio</dc:creator>
				<category><![CDATA[home design]]></category>
		<category><![CDATA[interview]]></category>

		<guid isPermaLink="false">http://www.shoppingsmycardio.com/?p=471</guid>
		<description><![CDATA[as promised, here is part two of the interview we did with the lovely and talented grace bonney, of design*sponge.  she has loads more wonderful tips, tricks and words of wisdom to help us all demystify the world of home design.
(photo of grace&#8217;s lovely home, courtesy of d*s)
shoppingsmycardio:  with all of the time [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://designspongeonline.com/" onclick="pageTracker._trackPageview('/outgoing/designspongeonline.com/?referer=');"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px;" src="http://designspongeonline.com/img/design_sponge.jpg" border="0" alt="" /></a><br />as promised, here is part two of <a href="http://shoppingsmycardio.blogspot.com/2008/04/shoppingsmycardio-interviews.html" onclick="pageTracker._trackPageview('/outgoing/shoppingsmycardio.blogspot.com/2008/04/shoppingsmycardio-interviews.html?referer=');">the interview we did with the lovely and talented grace bonney, of design*sponge</a>.  she has loads more wonderful tips, tricks and words of wisdom to help us all demystify the world of home design.</p>
<p><a href="http://www.designspongeonline.com/2007/10/sneak-peek-ds.html" onclick="pageTracker._trackPageview('/outgoing/www.designspongeonline.com/2007/10/sneak-peek-ds.html?referer=');"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px;" src="http://farm2.static.flickr.com/1013/1468363497_700b58438c.jpg" border="0" alt="" /></a><em>(photo of grace&#8217;s lovely home, courtesy of <a href="http://www.designspongeonline.com" onclick="pageTracker._trackPageview('/outgoing/www.designspongeonline.com?referer=');">d*s</a>)</em></p>
<p><em><strong>shoppingsmycardio:  with all of the time you spend scoping out new designers, pieces, and artists, how do you restrain yourself from buying one of everything?  i guess what i’m asking is, budget aside, what keeps your style consistent?  </p>
<p>design*sponge:</strong>  The nice thing about running the site is that it feels like the things I’ve covered are actually in <a href="http://www.designspongeonline.com/2007/10/sneak-peek-ds.html" onclick="pageTracker._trackPageview('/outgoing/www.designspongeonline.com/2007/10/sneak-peek-ds.html?referer=');">my home</a>. I know that sounds totally cheesy, but I set up the site to feel, for me at least, like my own personal inspiration board. I even wanted the background of the site to feel like a neutral backdrop on which I could post new colors, fabrics and pieces that I could enjoy for a day or two and then let go. It’s like window shopping without having to actually go anywhere.</p>
<p>In terms of consistency, my style actually isn’t all that consistent &#8211; it’s always changing and morphing as seasons change and trends come and go. I tend to always go for something classic and feminine but the details are always different. I think that’s pretty true of a lot of my readers though &#8211; we all have a base style we feel comfortable with and add and subtract details on top of that style to fit our moods. </p>
<p><a href="http://amyruppel.com" onclick="pageTracker._trackPageview('/outgoing/amyruppel.com?referer=');"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px;" src="http://amyruppel.com/artsale/images/74_allatonce.jpg" border="0" alt="" /></a>(mixed media, by <a href="http://amyruppel.com" onclick="pageTracker._trackPageview('/outgoing/amyruppel.com?referer=');">amy ruppel</a>)</p>
<p><strong>SMC:  it can be so daunting to start an art collection – and especially now, with sites like <a href="http://www.etsy.com" onclick="pageTracker._trackPageview('/outgoing/www.etsy.com?referer=');">etsy</a> and <a href="http://www.20x200.com" onclick="pageTracker._trackPageview('/outgoing/www.20x200.com?referer=');">20&#215;200</a>, affordable art is everywhere.  it’s a good problem to have, but i think a lot of people have a hard time narrowing the field, and being selective.  do you have any words of wisdom for younger people that are interested in starting to collect art?</p>
<p>DS:</strong>  I’m definitely starting to focus on artwork more and more these days. I used to care more about furniture but with the economy being what it is, I can’t really afford to buy big pieces of furniture anymore &#8211; so I find myself focusing on prints, small collages and paintings. But when it comes to editing a personal collection I think that it’s something only the collector can decide. Artwork grabs people for different reasons so it’s tough to suggest ways to be selective.</p>
<p>That said, I always suggest that, rather than buying up multiple $25 prints from a popular artist (that everyone else on Etsy can buy), people save up that $25 for a few months and try commissioning a small, custom piece from that artist. It’s a great way to have something one-of-a-kind without totally breaking your budget. Those are the pieces that mean most to me in my home. </p>
<p><a href="http://www.zoepawlak.com/" onclick="pageTracker._trackPageview('/outgoing/www.zoepawlak.com/?referer=');"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px;" src="http://www.zoepawlak.com/fullsize//120" border="0" alt="" /></a>(oil on canvas, by <a href="http://www.zoepawlak.com" onclick="pageTracker._trackPageview('/outgoing/www.zoepawlak.com?referer=');">zoe pawlak</a>)</p>
<p><strong>SMC:  i’m particularly impressed by your ability to pick out artists early on in their careers that are destined for success – <a href="www.jengarrido.com/">jen garrido</a> is an example that comes to mind.  who would you say are some of your “artists to watch” right now?</p>
<p>DS:</strong>  Oh man, there are always so many artists I’m enjoying and trying to soak up before they become so popular I can’t afford them any more. I guess in terms of fine art I’m really loving <a href="www.zoepawlak.com/">Zoe Pawlak</a> and <a href="www.chelseajames.com/">Chelsea James</a> right now. And even though <a href="www.juliarothman.com/">Julia Rothman</a> is totally a design star now I still think she hasn’t even begun to have the sort of visibility she’ll have in the next few years. I have my eyes firmly planted on her.  She’s wildly talented, incredibly sweet and I think she’s going to be huge. I wouldn’t be surprised if we see big, national companies wooing her in the coming months/years. </p>
<p><a href="http://www.jonathanadler.com" onclick="pageTracker._trackPageview('/outgoing/www.jonathanadler.com?referer=');"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px;" src="http://www.jonathanadler.com/shop/images/id_main.jpg" border="0" alt="" /></a>(image courtesy of <a href="http://www.jonathanadler.com" onclick="pageTracker._trackPageview('/outgoing/www.jonathanadler.com?referer=');">jonathan adler</a>)</p>
<p><strong>SMC:  home design can feel really overwhelming for most people – i think it’s hard for most of us to translate the fabulous ideas we see into something concrete and workable, but still our own.  individual pieces, or even entire rooms designed by other people might sing to us, but how do you translate those inspiration items into an overall aesthetic, so that you don’t just end up with clutter?    </p>
<p>DS:</strong>  Man, if I had a short answer to that question I’d be a genius. But sadly I’m pretty ‘green’ when it comes to creating an overall aesthetic. Because my style is always changing I’m in a constant struggle to keep things less jumbled, but ultimately I think that’s okay for now &#8211; I’m young, I’m sort of all over the place when it comes to life and projects and style, so right now my home reflects that. But I’m sure as I settle down and mature a bit more my style will become more refined.</p>
<p>In more general terms though, I think it’s always great to stick to simple, classic pieces when it comes to big furniture and let smaller decorative accessories like pillows, lampshades, etc. do the talking when you want something fun and different in a room. Those can easily be sold or gifted when you’re ready to try something new and they won’t leave you with a heavy, expensive piece of furniture that feels dated.</p>
<p><a href="http://farm3.static.flickr.com/2419/2423404680_5dd297ac2c_o.jpg" onclick="pageTracker._trackPageview('/outgoing/farm3.static.flickr.com/2419/2423404680_5dd297ac2c_o.jpg?referer=');"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 320px;" src="http://farm3.static.flickr.com/2419/2423404680_5dd297ac2c_o.jpg" border="0" alt="" /></a>(image courtesy of d*s)</p>
<p><strong>SMC:  if you weren’t writing design*sponge, what would you be doing for a living?  do you have a “back-up” dream job?</p>
<p>DS:</strong>  I’ve got a few, but they all involve food. I’d love to go to culinary school just to learn and then go work at a specialty food shop. There’s no way I could handle the heat of a professional kitchen (literally and figuratively) but I love food too much to ignore that side of me forever.</p>
<p><strong>SMC:  what one design tip do you wish you could teach everyone out there?</p>
<p>DS:</strong>  Right now it would be to focus on quality pieces and let accessories do the trend-talking. When it comes down to it, we’re all on some sort of budget so it makes sense to stick to classic pieces that won’t go in and out of style quickly and leave the fun, trendy purchases to small things like lighting and pillows. Those smaller, less-expensive pieces will let you play with color and pattern without maxing out your credit card.</em></p>
<p>i&#8217;d like to extend a really huge thank you to grace for taking the time to talk with us.  she&#8217;s a busy, busy lady these days, between the incredible success of <a href="http://designspongeonline.com" onclick="pageTracker._trackPageview('/outgoing/designspongeonline.com?referer=');">design*sponge</a>, her new gig as a contributing editor at <a href="http://www.dominomag.com" onclick="pageTracker._trackPageview('/outgoing/www.dominomag.com?referer=');">domino magazine</a> <em>(my all-time favorite mag, by the way)</em>, and the zillions of other projects she&#8217;s always working on.  if d*s isn&#8217;t already in your top blog reads, i hope you&#8217;ll change that soon &#8211; it&#8217;s really a fab and inspirational site!</p>
<p><em>(ps&#8230;if you missed the first half of the interview, <a href="http://shoppingsmycardio.blogspot.com/2008/04/shoppingsmycardio-interviews.html" onclick="pageTracker._trackPageview('/outgoing/shoppingsmycardio.blogspot.com/2008/04/shoppingsmycardio-interviews.html?referer=');">catch it here</a>!)</em></p>
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		<title>shoppingsmycardio interviews: design*sponge</title>
		<link>http://www.shoppingsmycardio.com/2008/04/15/shoppingsmycardio-interviews-designsponge/</link>
		<comments>http://www.shoppingsmycardio.com/2008/04/15/shoppingsmycardio-interviews-designsponge/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 14:52:00 +0000</pubDate>
		<dc:creator>shoppingsmycardio</dc:creator>
				<category><![CDATA[home design]]></category>
		<category><![CDATA[interview]]></category>

		<guid isPermaLink="false">http://www.shoppingsmycardio.com/?p=464</guid>
		<description><![CDATA[
for those who aren&#8217;t familiar, grace bonney is the editor and founder of design*sponge, the ultimate resource for all things new, stylish and fabulous in the world of home design and accessories.  she&#8217;s also a contributing editor for domino magazine.  so, in a nutshell, she&#8217;s amazing.
i am positively addicted to her site &#8211; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.designspongeonline.com" onclick="pageTracker._trackPageview('/outgoing/www.designspongeonline.com?referer=');"><img style="display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px;" src="http://designspongeonline.com/img/design_sponge.jpg" border="0" alt="" /></a><br />
for those who aren&#8217;t familiar, grace bonney is the editor and founder of <a href="http://www.designspongeonline.com" onclick="pageTracker._trackPageview('/outgoing/www.designspongeonline.com?referer=');">design*sponge</a>, the ultimate resource for all things new, stylish and fabulous in the world of home design and accessories.  she&#8217;s also a <a href="http://www.dominomag.com/galleries/2008/04/under_decorate" onclick="pageTracker._trackPageview('/outgoing/www.dominomag.com/galleries/2008/04/under_decorate?referer=');">contributing editor</a> for <a href="http://www.dominomag.com" onclick="pageTracker._trackPageview('/outgoing/www.dominomag.com?referer=');">domino magazine</a>.  so, in a nutshell, she&#8217;s amazing.</p>
<p>i am positively addicted to her site &#8211; it&#8217;s the first place i check for inspiration whenever i&#8217;m ready for some changes to the home decor at casa SMC, whether it&#8217;s a fabulous new serving piece for my upcoming soiree, a new piece of art, or a complete room remodel.</p>
<p>grace is such a sweetheart that she very kindly offered to share some of her expertise and advice with all of us.  i loved her answers so much that i&#8217;m actually splitting the interview across two days &#8211; it&#8217;s just too much good information for one post.  so, look for the second half later this week.  and now, without further adieu&#8230;</p>
<p><em></p>
<blockquote><p><strong>SMC:  I think it’s pretty safe to call you the queen of design blogging – <a href="http://www.designspongeonline.com" onclick="pageTracker._trackPageview('/outgoing/www.designspongeonline.com?referer=');">design*sponge</a> is such an amazing resource for so many people!  Can you give us an idea of how design*sponge came to be?  Did it begin through your work with one of the many magazines you’ve written for, or was it more of a personal outlet? </p>
<p></strong><strong>design*sponge:</strong> Well, I wouldn’t call myself the queen of anything &#8211; except maybe queen of ‘<a href="http://www.cwtv.com/shows/americas-next-top-model" onclick="pageTracker._trackPageview('/outgoing/www.cwtv.com/shows/americas-next-top-model?referer=');">America’s Next Top Model</a> marathon watching’. Design*Sponge has always been such a fun project to call my “job” and I’m just happy that people are still reading and enjoying it.</p>
<p>When I started things in 2004 I was just trying to find a personal outlet for my endless design chatter (my boyfriend could really only handle so much). I tested out a lot of formats and styles and ended up settling on a product-focused blog with occasional personal mentions, because that represented me at the time. But as I’ve changed changed and grown up a bit more I’ve tried to move away from that format and focus on evergreen content- pieces that will be pertinent months or even years down the line (like city guides, product guides, diy projects and home tours). The magazine work was just a really lucky offshoot of the site- it started with a few newspaper pieces and lead to a 2-year stint at <a href="http://www.dominomag.com/magazine/2007/12/houseandgarden" onclick="pageTracker._trackPageview('/outgoing/www.dominomag.com/magazine/2007/12/houseandgarden?referer=');">House &amp; Garden Magazine</a>. Now I’m a contributing editor at <a href="http://www.dominomag.com" onclick="pageTracker._trackPageview('/outgoing/www.dominomag.com?referer=');">Domino</a> and enjoying having a place to write outside of Design*Sponge.</p>
<p><strong>SMC: Your email inbox must just be a treasure trove of great ideas.  What is the most fantastic piece you’ve seen this week?</strong></p>
<p><strong> </strong><strong><a href="http://www.blueribbondesign.com/letterpressgreetingcards/05007_merci.html" onclick="pageTracker._trackPageview('/outgoing/www.blueribbondesign.com/letterpressgreetingcards/05007_merci.html?referer=');"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 250px;" src="http://www.blueribbondesign.com/images/05007large.jpg" border="0" alt="" /></a>DS:</strong> Oh man, right now I’m so far behind on my email I don’t even know. The good and bad thing about being a one-woman-show (in terms of email and day-to-day operations) is that I have to answer several hundred detailed emails a day. 75-100 of those will be emails with a zip file full of home photos asking for a personalized list of suggestions, a few hundred will be small product requests (great sofa under $500? Dining table in hot pink?), a few dozen will be assignments and correspondence regarding projects we’re working on at the site and then 150-200 of those will be submissions. I love answering everyone’s emails personally but I can fall behind pretty quickly so this week I’ve barely dipped into the submission folder. I did see a few great additions to the <a href="http://www.shopscadonline.com/" onclick="pageTracker._trackPageview('/outgoing/www.shopscadonline.com/?referer=');">ShopSCAD online shop</a>, some new cards from <a href="http://www.blueribbondesign.com/" onclick="pageTracker._trackPageview('/outgoing/www.blueribbondesign.com/?referer=');">Blue Ribbon Letterpress</a> and some great new furniture makeovers from Knack Design.</p>
<p><strong>SMC:  How would you describe your personal design style?  And can you translate that into a few key pieces that you have in your house now?</strong></p>
<p><strong> </strong><strong><a href="http://www.shopscadonline.com/store/shopexd.asp?id=324" onclick="pageTracker._trackPageview('/outgoing/www.shopscadonline.com/store/shopexd.asp?id=324&amp;referer=');"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 250px;" src="http://www.shopscadonline.com/include/getimage.asp?file=productimages\5013794_20_2006MED.jpg" border="0" alt="" /></a>DS:</strong> Right now? Chaos. My home is in flux right now and always represents where my head is at the moment. With site projects and wedding planning coming up I’m a big mess of ideas so my house is a big mess of ideas. But right now I think I’m starting to embrace a bit more traditional style with an emphasis on strong wooden furniture and feminine patterns. I’d love to go for a modern-day <a href="http://www.dorothydraper.com/dd.htm" onclick="pageTracker._trackPageview('/outgoing/www.dorothydraper.com/dd.htm?referer=');">Dorothy Draper</a> look if I could but I don’t think I could pull it off. I think I’m perpetually the girl who wants to be classy and cool but always ends up a little frazzled.</p>
<p><strong>SMC:  One of my biggest design challenges is budget, and another is time.  If I had my way, I’d just gut my house and do things exactly the way I want them, from top to bottom.  But, of course, that’s not reality for most of us.  What sort of baby steps do you start with when you want to start making changes?  Say, for example, that you had $100 to spend – what would you do?  What about $500?</strong></p>
<p><strong> </strong><strong><a href="http://sfbay.craigslist.org/sby/fur/643156232.html" onclick="pageTracker._trackPageview('/outgoing/sfbay.craigslist.org/sby/fur/643156232.html?referer=');"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 250px;" src="http://images.craigslist.org/011612010409010301200804159ce97ca401dafb2e210069f0.jpg" border="0" alt="" /></a>DS:</strong> I guess it really depends on your needs &#8211; but I know that’s not a fun answer. If I had $100, honestly I’d save it up and get that to around $500 or $1,000 and then tackle a room makeover. I’m trying to focus on encouraging people to invest in nicer pieces so they end up throwing away fewer pieces each year.</p>
<p>That said, if you have $100, I’d suggest hitting the <a href="http://www.antiquesbybay.com/" onclick="pageTracker._trackPageview('/outgoing/www.antiquesbybay.com/?referer=');">flea market</a> or <a href="http://www.thethriftshopper.com/" onclick="pageTracker._trackPageview('/outgoing/www.thethriftshopper.com/?referer=');">thrift shop</a> where you could find a chair, chandelier or maybe even a great dining room table that just needs a little paint/fabric love to give it a facelift. <a href="http://sfbay.craigslist.org/sby/fur/643156232.html" onclick="pageTracker._trackPageview('/outgoing/sfbay.craigslist.org/sby/fur/643156232.html?referer=');">Re-habbing old furniture</a> is a great way to stretch a tight budget.</p>
<p><strong>SMC:  If you had to design an entire house, from furniture to knick-knacks, using just 3 online sources, what would you choose?  (I know, it’s torture&#8230;)</strong></p>
<p><strong> </strong><strong>DS:</strong> Off the top of my head: <a href="http://www.shopscadonline.com/" onclick="pageTracker._trackPageview('/outgoing/www.shopscadonline.com/?referer=');">Shop SCAD</a>, <a href="http://www.jargol.com/stores/orange/" onclick="pageTracker._trackPageview('/outgoing/www.jargol.com/stores/orange/?referer=');">Orange</a> (a vintage store in LA) and <a href="http://www.heathceramics.com/go/heath/" onclick="pageTracker._trackPageview('/outgoing/www.heathceramics.com/go/heath/?referer=');">Heath Ceramics</a>. I’m trying to combine crafty with vintage but keep things simple.</p>
<p><strong>SMC:  What are your favorite, no-fail home decor tricks to employ when you’re really stuck for ideas?</strong></p>
<p><strong> </strong><strong><a href="http://www.designspongeonline.com/2008/01/diy-project-dining-table.html" onclick="pageTracker._trackPageview('/outgoing/www.designspongeonline.com/2008/01/diy-project-dining-table.html?referer=');"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 250px;" src="http://www.designspongeonline.com/wp-content/uploads/table2.jpg" border="0" alt="" /></a>DS:</strong> That’s an easy one &#8211; I turn to my trusty staplegun. I have a huge collection of fabric I keep in my utility closet and when I’m bored I redo the seat cushions on my desk chair or any small seats/stools that are easy to swap out. I also love to use <a href="http://www.designspongeonline.com/2007/12/before-and-after-billy-bookcase.html" onclick="pageTracker._trackPageview('/outgoing/www.designspongeonline.com/2007/12/before-and-after-billy-bookcase.html?referer=');">gift wrap as impromptu wallpaper</a> in unexpected places like door molding and inside cabinets or drawers.</p></blockquote>
<p></em></p>
<p><em></em></p>
<p>a huge thank you to the fabulous design*sponge for all of this fabulous advice, and stay tuned for the rest of this interview later this week &#8211; grace gave loads of wonderful advice for buying art and restyling your own home.</p>
<p><em>(ps&#8230;i just want to point out that that last tip is a truly fabulous one&#8230;i never realized how easy it was to reupholster a chair until i just stopped being scared and tried it.  now i&#8217;m addicted!)</em></p>
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		<title>shoppingsmycardio interviews: reform school</title>
		<link>http://www.shoppingsmycardio.com/2008/02/22/shoppingsmycardio-interviews-reform-school/</link>
		<comments>http://www.shoppingsmycardio.com/2008/02/22/shoppingsmycardio-interviews-reform-school/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 15:46:00 +0000</pubDate>
		<dc:creator>shoppingsmycardio</dc:creator>
				<category><![CDATA[home design]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[art]]></category>

		<guid isPermaLink="false">http://www.shoppingsmycardio.com/?p=421</guid>
		<description><![CDATA[from my first visit to reform school&#8217;s outstanding website, i knew i was going to be spending a lot of time there.  the site boasts a truly unique mix of art, home decor, books, paper goods, fashion accessories&#8230;i could go on and on.  
reform school started out as a brick &#038; mortar store [...]]]></description>
			<content:encoded><![CDATA[<p>from my first visit to <a href="http://www.reformschoolrules.com" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com?referer=');">reform school</a>&#8217;s outstanding website, i knew i was going to be spending a lot of time there.  the site boasts a truly unique mix of art, home decor, books, paper goods, fashion accessories&#8230;i could go on and on.  </p>
<p>reform school started out as a brick &#038; mortar store in the los angeles area, but owners billie and tootie quickly found there was such tremendous demand for their wares that they set up the website, and it&#8217;s been uphill ever since.</p>
<p><a href="http://www.reformschoolrules.com/pc/jgarridoprint/studentofthemonth/See+Saw+Print+by+Jen+Garrido" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/pc/jgarridoprint/studentofthemonth/See+Saw+Print+by+Jen+Garrido?referer=');"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 200px;" src="http://www.reformschoolrules.com/mm5/graphics/00000001/jgarridoprint_1.jpg" border="0" alt="" /></a>one of my very favorite qualities about the site, in addition to the dozens of fabulous things i never knew i needed but suddenly can&#8217;t live without, is their <a href="http://www.reformschoolrules.com/c/studentofthemonth/Student+of+the+Month.html" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/c/studentofthemonth/Student+of+the+Month.html?referer=');">&#8217;student of the month&#8217; series</a>.  the owners collaborate with well-known or up-and-coming artists to develop a limited-edition print that is only available through reform school, and is priced to make the work of these amazing artists affordable for anyone.  i recently picked up <a href="http://www.reformschoolrules.com/pc/jgarridoprint/studentofthemonth/See+Saw+Print+by+Jen+Garrido" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/pc/jgarridoprint/studentofthemonth/See+Saw+Print+by+Jen+Garrido?referer=');">this amazing print</a> by <a href="http://www.jengarrido.com" onclick="pageTracker._trackPageview('/outgoing/www.jengarrido.com?referer=');">jen garrido</a> <em>(her first print, actually)</em>, of whom i&#8217;ve been a longtime fan.  </p>
<p>there are literally so many things i want to show you all that this post would be ridiculous if i wrote them all up.  so, i&#8217;m just going to post pictures along with the interview.  just click the pics, and enjoy what billie and tootie had to say &#8211; they&#8217;re just fantastic people!</p>
<blockquote><p><em><strong>shoppingsmycardio:  i would love to know how you and your partner came up with the concept for this store &#8211; i don&#8217;t think there&#8217;s anything else like it out there.  can you tell me a little about how you decide what makes it onto the shelves, and what the overall concept/inspiration is?</strong></em></p>
<p><a href="http://www.reformschoolrules.com/pc/ksedpprs/mylocker/%22Everyday+People%22+Hemp+Purse" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/pc/ksedpprs/mylocker/_22Everyday+People_22+Hemp+Purse?referer=');"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 200px;" src="http://www.reformschoolrules.com/mm5/graphics/00000001/ksedpprs_1.jpg" border="0" alt="" /></a><em><strong>reform school:</strong>  Basically the concept came from our love of several different things&#8230;handmade contemporary crafts, sustainable design and independent art and artists.  We thought they fused well together and they were all related on some level.  Our focus is obviously one of reused or recycled materials.  Simply, what makes it onto our shelves are items we find unique and that we would enjoy in our own homes or lives.  As partners,  we&#8217;re always bouncing product ideas off one another and most of the time we&#8217;re on the same page.  However, if one feels really strongly about something and the other may not be so into it&#8230;we trust eachothers instinct to at least give it a shot.  So far this has worked out really well for us.</em></p>
<p><em><strong>SMC:  do you buy one of everything you stock?  i&#8217;m not sure i&#8217;d be able to stop myself!</strong></em></p>
<p><em><strong>RS:</strong>  We&#8217;ve learned to control ourselves a bit on ordering but still have a way to go.  It&#8217;s definitely a huge perk.</em></p>
<p><a href="http://www.reformschoolrules.com/pc/lsturtleclutch/mylocker/Liz+Saintsing%3A+Vintage+Untamed" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/pc/lsturtleclutch/mylocker/Liz+Saintsing_3A+Vintage+Untamed?referer=');"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 200px;" src="http://www.reformschoolrules.com/mm5/graphics/00000001/lsturtleclutch_1.jpg" border="0" alt="" /></a><em><strong>SMC:  what are your top 3 favorite items on the site right now?  </strong></em></p>
<p><em><strong>RS:  </strong>Always the <a href="http://www.reformschoolrules.com/c/studentofthemonth/Student+of+the+Month.html" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/c/studentofthemonth/Student+of+the+Month.html?referer=');">Student of the Month</a>.  It&#8217;s just very personal to us.  It means alot to us that these artists are willing to create something exclusively for ReForm School.  We both love the <a href="http://www.reformschoolrules.com/pc/ayumimugs/homeec/Ayumi+Horie+Mugs" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/pc/ayumimugs/homeec/Ayumi+Horie+Mugs?referer=');">Ayumi Horie pottery</a>, <a href="http://www.reformschoolrules.com/pc/yuilggreen/mylocker/Hand+Woven+Green+Gradient+Scarf+by+Yu+i+Chan" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/pc/yuilggreen/mylocker/Hand+Woven+Green+Gradient+Scarf+by+Yu+i+Chan?referer=');">Yu-i Chen scarves</a>, <a href="http://www.reformschoolrules.com/pc/wearesogood/art101/We+Are+So+Good+Together+Poster" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/pc/wearesogood/art101/We+Are+So+Good+Together+Poster?referer=');">We Are So Good Together print</a>, and of course the <a href="http://www.reformschoolrules.com/pc/tbtrhouse/childdevelopment/Recycled+Wood+Tree+House" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/pc/tbtrhouse/childdevelopment/Recycled+Wood+Tree+House?referer=');">Treeblock Treehouse</a> and <a href="http://www.reformschoolrules.com/pc/tbblkset/childdevelopment/22+Piece+Recycled+Wood+Block+Set" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/pc/tbblkset/childdevelopment/22+Piece+Recycled+Wood+Block+Set?referer=');">building blocks</a> for kids.  Okay, okay,&#8230;so that more than three, but really&#8230;we could keep going on and on!</em></p>
<p><a href="http://www.reformschoolrules.com/pc/barbkskpcalm/art101/Keep+Calm+And+Carry+On+Poster" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/pc/barbkskpcalm/art101/Keep+Calm+And+Carry+On+Poster?referer=');"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 200px;" src="http://www.reformschoolrules.com/mm5/graphics/00000001/barbkskpcalm_1.jpg" border="0" alt="" /></a><em><strong>SMC:  are there any areas of the site you&#8217;d like to expand on in the near future?  </strong></em></p>
<p><em><strong>RS:</strong>  Yes,  we plan to add bigger items such furniture and it&#8217;s always a thrill to discover up and coming artists whose work hasn&#8217;t been seen anywhere else.  (Such as Yu-i Chen&#8230;..she&#8217;s unbelievable!)  We&#8217;re constantly working on more exclusives with different artists and companies.</em></p>
<p><a href="http://www.reformschoolrules.com/pc/wtf/literature/WTF%21+Card" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/pc/wtf/literature/WTF_21+Card?referer=');"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 200px;" src="http://www.reformschoolrules.com/mm5/graphics/00000001/wtf_1.jpg" border="0" alt="" /></a><em><strong>SMC:  i absolutely love the <a href="http://www.reformschoolrules.com/c/studentofthemonth/Student+of+the+Month.html" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/c/studentofthemonth/Student+of+the+Month.html?referer=');">&#8217;student of the month&#8217; series</a> &#8211; can you tell us a little about how that came into being?  any artists you&#8217;re working with that you could give us a sneak preview of?</strong></em></p>
<p><em><strong>RS:</strong>  Obviously when you open up a shop, you want to offer something different and origianal and we are always looking for ways to work more closely with our favorite artists.  The Student of the Month is a great way to keep customers interested and it certainly keep us on our tippy toes constantly seeking new artists and product for each month.  Look for new work by <a href="http://www.alysonfox.com/" onclick="pageTracker._trackPageview('/outgoing/www.alysonfox.com/?referer=');">Alyson Fox</a>, <a href="http://hammerpress.net/" onclick="pageTracker._trackPageview('/outgoing/hammerpress.net/?referer=');">Hammerpress</a>, <a href="http://kstudiohome.com/" onclick="pageTracker._trackPageview('/outgoing/kstudiohome.com/?referer=');">K-Studio</a> and many more in the coming months.</em>  </p>
<p><a href="http://www.reformschoolrules.com/pc/hsjmonkey/childdevelopment/Haraldo+The+Monkey" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com/pc/hsjmonkey/childdevelopment/Haraldo+The+Monkey?referer=');"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 200px;" src="http://www.reformschoolrules.com/mm5/graphics/00000001/hsjmonkey_1.jpg" border="0" alt="" /></a><em><strong>SMC:  normally, i&#8217;d ask about your favorite, no-fail outfit.  but i&#8217;d actually like to know about your favorite, no-fail home decor tips.  any words of wisdom for those of us who are desperately trying to make our homes as cool as reform school?</strong></em></p>
<p><em><strong>RS:</strong>  Personally we rely on flea markets, thrifting&#8230;and the best&#8230;curbside giveaways! Any product from ReForm School would fit well with any decor  Just like clothing&#8230;always invest in quality pieces.  We always ask ourselves&#8230;is this something we&#8217;ll like 5-10 years from now.  It&#8217;s a great way to practice sustainability.</em>  </p></blockquote>
<p>a <strong>huge, huge thank you</strong> to billie and tootie for taking the time to chat with us.  </p>
<p>one big ordering tip:  if something you love looks &#8220;out of stock,&#8221; it&#8217;s worth checking in with the store before you dispair.  they get new stock in so often, it&#8217;s entirely possible what you&#8217;re looking for is in the shop and just not up on the site yet.  </p>
<p><em><strong>ooh</strong></em>, and&#8230;.well, let&#8217;s just say if you&#8217;re not already a <a href="http://www.dailycandy.com/deals" onclick="pageTracker._trackPageview('/outgoing/www.dailycandy.com/deals?referer=');">daily candy deals</a> subscriber, but you saw something you liked at <a href="http://www.reformschoolrules.com" onclick="pageTracker._trackPageview('/outgoing/www.reformschoolrules.com?referer=');">reform school</a>&#8230;well, today would be a really good day to sign up.</p>
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