how bloggers make money, and why pinterest is evil

pinterest-graphic-2

I know that, for a lot of you, the whole world of “how bloggers make money” is this big, bouncing question mark you’re dying to know more about. In the wake of some news I received yesterday (more on that pile of Pinterest douchebaggery in a moment…), I’m going to spill the beans.

The sad truth is, it’s really not all that exciting. Sure, there are bloggers who make grillions of dollars from ad campaigns and get free Gucci handbags from brand partnerships. There are about 20 of them. For the rest of us? We sell the occasional ad, but these days, most brands are “moving beyond” direct advertising (translation: they’ve figured out we all just tune those sidebar ads out). They’d rather buy a sponsored post…which, for those of us who are picky about our content and aren’t willing to lie to our readers, is like trying to catch a unicorn in a net made of grasshopper legs. (No, I’m not going to run a story about how much I love your cheap polyester miniskirts in exchange for a $50 store credit. Tempting, but no.)

So, if ads are passé and sponsored posts are few and far between, how’s a girl supposed to make a living? Read on

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postcard from nyfw: fashion vs. style

|  via Instagram  |

Am I the only person wondering what the fug is happening at the J.Crew NYFW presentation today? Purple culottes, yellow fur and a suit/jumpsuit/snuggie aberration that defies all rational thought. No. Just no.

Fashion vs. style, friends. I say it all the time, but if this doesn’t bring it home, I can’t imagine what will. I’m all about fashion as art – the design, the eccentricity, the sheer creative genius of it all. But loving a portrait by Picasso doesn’t mean I need to have my ear surgically relocated to my lower cheek.

The next time a designer or a model or a magazine or a blogger tells you something should be in your closet, just take a moment. Think about whether you love the art of that “something”, or whether you love how it would actually make you feel in the real world. Think about what you wear that actually makes you look and feel your absolute best, that makes you feel the most you. Does that “something” fit the bill?

I’m not saying we shouldn’t ever try new things. I swore I’d never venture into skinny jeans, but here we are three years later and I have a closet full of them. I’ve found cuts I love, and ways to wear them that make me feel sophisticated and stylish. Pencil skirts, on the other hand? I have a closet full of those too…but no matter how many magazine editorials tell me they’re sexy, I never feel anything but chubby and self-conscious when I wear them. So, I finally started buying A-line skirts, and it was a revelation.

There’s a reason we all love that French girl style, and more often than not, it’s because they know better than to succumb to every fad that comes their way. Find your style, be true to it, and if a trend happens to pique your interest, dip your toe in. But also, feel absolutely free to walk on by.

 

|   A FEW STYLE CLASSICS THAT CAN’T MISS   |

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the best love advice i never got

best tenth anniversary gift

(Warning: the following is not gender-neutral. Not because I’m a big insensitive jerk, but because writing that way is surprisingly hard. Please read with whatever pronouns you love best.)

It’s nearly Valentine’s Day, friends! I know, I know. Every year, I preach about how we should use this “holiday” (such as it is) to celebrate much more than our romantic relationships, so I’ll keep this year’s tirade brief. But. Remember in grade school, when everyone in your class got a Valentine? Even the fat girl everyone made fun of got a card and some conversation hearts. (That was me, by the way – not that I’m bitter.) I try sometimes to remember at what point in our childhoods Valentine’s Day stopped being about everyone, and started being about The One. It’s a travesty, if you ask me. I miss conversation hearts.

As God and Hallmark intended, this week I’ve been thinking a lot about love. Which, in turn, means thinking about my darling Hubs. Not long ago, we had a pretty big anniversary – the kind that makes you sit back and think about all you’ve been through together. And phew…have we been through some shit. Sure, I might occasionally want to strangle him with the dirty socks he leaves on the floor, but when I think about what we’ve survived together during the last decade-plus? We are most definitely MFEO.

And yet. Read on

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postcard

|  via Instagram  |

Lest you think I’ve abandoned all of my sartorial sensibilities, I thought I’d share a little OOTD action for you today, featuring some of my closet’s current favorite things.

Fashion-y things I have learned this week: deep green & cognac get along awfully well…and for that matter, those chestnut Tieks get along with dang near everything. Also, those jeans are fast becoming my new favorites – they’re from the Gap, if you can believe it, which means you can almost always score them for under $50. The wash is exactly what I’ve been in the mood for after so many seasons of dark denim, and they somehow miraculously don’t stretch out in the back after 10 minutes, unlike every other pair of Gap jeans I’ve ever tried.

Details on the rest of it right over here, or below. (And no, that yummy sweater was not 40% off back when I bought it. Blerg.)

 

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the best we can

frustrated-dog

| Isn’t that face is the most perfect picture of frustration you’ve ever seen? Hilarious. But of course, we’ve all been there. |

I don’t know if you’ve been feeling it where you are, but the new year has felt heavy to me this time around. Like one of those hulking winter coats from a thrift store that smells kind of funny and never fits you quite right. There’s sorrow and loss around every corner, it seems, and I’m starting to wonder if my heart can survive it. Read on

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a very very merry

happy holidays

via Instagram

This morning, I’m getting ready for a Christmas cookie-decorating date with two of my favorite little munchkins. Being a person who prefers “Favorite Aunt” status to “Mom” status, I can tell you there are few things I enjoy more than borrowing my friends’ children for a few hours, loading them up with sugar and sparkly shoes, then sending them home to crash and burn on my friends’ time. Read on

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even more gift guide goodness

Friends, I hope you’ve loved each and every gift guide we concocted this year. I may be biased, but I know I’ve gotten just about all of my shopping done after going through them all.

But just in case you’re still holding out for one great pick for someone on your list (or for yourself), don’t fret – I’ve been pinning up a storm this holiday season, and my Get Gifting board on Pinterest is jam-packed with ideas. (And then there’s the matter of my Dear Santa board, which is piled high with everything I’m hoping to find under my own tree. Because I’m sure Santa’s social-media-savvy.)

Just in case you can’t be bothered to click through, that handy-dandy little widget will keep updating with my latest finds…so check back as often as Santa will let you.

Follow Shopping’s My Cardio’s board Get Gifting on Pinterest.

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