Portland and San Francisco friends (well, Austin and Seattle too), brace yourselves: you are about to love me. (Wait. You didn’t already?) Not that the rest of you should tune out…this brainstorm is sure to sweep the nation.
Am I right that the most annoying, let-down quality of online shopping is delayed gratification? You spend two hours a few minutes scrolling through Shopbop, buy a couple of things, and then you have to wait three whole days (first-world problems, I know) for that beautiful brown box to grace your doorstep. And if you went with Nordstrom or one of my other standbys, it’ll be even longer. (Don’t even get me started on how long it takes Banana Republic to deliver a box. Are they using carrier pigeons?)
Plus, in your heart, online shopping wasn’t even what you wanted. What you wanted was to pop out to a few boutiques in town – shopping local is always nice, of course, and you get to take your goodies home right then. But…ugh. Parking, conspicuously leaving work (and returning with shopping bags), all that driving around…and, of course, there’s the let-down when you’re on a spending spree and you walk out of a store empty-handed. (Damn it, I cam here to spend!)
But, can you see the clouds parting? Can you see that sunbeam shooting down? It’s Boutiika – a new site that just launched in Portland, and is already a hit in San Francisco. Read on
