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gift guide: alle fister’s finds for the cool cali girl

{Editor’s Note: This year, I’ve asked a few of the people whose style I spend all year admiring to share their holiday wish lists. Stay tuned – we’ll have a new expert every day for the next two weeks!}

Back when I was but a wee fashion blogger, knee high to a grasshopper, Alle Fister was the very first PR person I ever worked with! Since we first met all those years ago, her career has skyrocketed. From being Shopbop’s first PR Director back in their startup days to her current role as the founder of one of the most successful PR firms in the biz, Alle and her team at Bollare represent everyone from VANS and Timberland to Rachel Palley and Kevyn Aucoin.

As you might expect of someone with this level of insider access, Alle has an undeniably cool sense of style, and an innate ability to spot (or set) a trend from a mile away. A Malibu girl through and through, Alle knows her way around a surf shop, but she’s tuned into every single trend, and always, always knows what’s next. She exudes California cool from every invisible pore.

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