portrait 104 199x300 AboutHi and welcome! Shopping’s My Cardio is your ultimate guide to life with style. From making the latest trends work for real life and spotting the best bargains around to beauty finds, home design, amazing eats and books you just have to read, SMC is your one-stop destination for everything that’s beautiful, chic or just fun to have in your life.

If you love the site, please let us know – comments and reader mail are what make this whole thing fun! If you have a burning question or stylish dilemma, send it on over. Every single reader question gets answered, on-air or off. If a fabulous find crosses your path, tell us all about it! Whatever the reason, you can talk to us at editor [at] shoppingsmycardio [dot] com.


about the editor: Editor and founder Becki J. Singer is a reformed attorney and aspiring style icon with one foot in rainy Portland, Oregon, and the other in sunny San Francisco. She started SMC in June 2006 (at the urging of her husband, who was probably just tired of hearing her wax poetic about the latest Loeffler Randall shoe collection) as a way for her to share her favorite retail finds, trends, sales and obsessions with everyone who stops by.

In addition to SMC, Becki has written for numerous online and print publications – you can find her opinionated, stylish (and obviously humble) counsel at places like About Face magazine, Diablo magazine, Oregon Home, The Daily Obsession, Mankind magazine, Luxaholics, design*sponge, Neighborhood Notes, and more.

When she’s not indulging in retail gratification, Becki works as a freelance writer and marketing consultant, helping the independent boutiques, designers and artists she loves reach their target audience – which usually looks a lot like the readers of SMC. She also provides styling and shopping services for a range of wonderful clients across the country. Want to be one of them? Email her for details at editor [at] shoppingsmycardio [dot] com.

editorial policy: We take our editorial opinions seriously, and we take your time and money seriously too. So we’ll never suggest spending your hard-earned paycheck on anything we don’t really and truly love. While we sometimes receive samples of products for review at shoppingsmycardio, trust us when we tell you that we are picky, picky people, and we only review the stuff we honestly like (well, except for the occasional rant about something we hate). Sending us a product sample definitely does not guarantee a review, favorable or otherwise. And we don’t accept samples in trade for reviews, ever…no “pay for play” allowed.

disclaimer: In case it’s not clear, SMC is chock full of strong opinions. Things we love, things we hate, things we love to hate…and on it goes. All of those opinions are just that:  opinions. While we do our research, and try to present things as accurately as possible, you shouldn’t take a single word we say as gospel truth. You, after all, should always have opinions of your own.

privacy: We hereby solemnly swear to never, ever, ever sell or give your email address, your name, or your cup size to anyone.  Ever. We also promise not to spam you…nothing annoys us like innocently giving our email address only to be deluged with ads for weight loss pills, and we’d never do that to you. If we ever do use your email address, it will be us, not some third-party bot. We might drop you a line to respond to a question or comment you left, let you know if you won some sort of prize (yahoo!) or possibly, someday, let you know about something very major going on at the blog (trust us, we’ll have to get much more organized before anything like that happens). You know, like if we were launching a satellite, or a newsletter or something.

advertising: Yep, we sell ads, and we think our advertisers are gifts from heaven. If you think your company would be a great fit for SMC readers, by all means, get in touch! The easiest way is, of course, email – talk to us at editor [at] shoppingsmycardio [dot] com.