About

portrait 104 199x300 AboutIn a nutshell? Shopping’s My Cardio is the grown-up girl’s guide to life with style. From wardrobe advice that works in the real world to travel tips, beauty picks, home design and amazing eats, SMC is here to help you live with style and substance. In other words, if you’ve been wading through endless pages of articles on Coachella style and “flirty” summer dresses, hoping against hope to find just one skirt that will actually cover your thighs? Welcome home.

Love it? Hate it? Totally confused by it? Tell me everything – comments and reader mail are why I get up in the morning. If you have a burning question or stylish dilemma, send it on over. Every single reader question gets answered, on-air or off. And if a fabulous find crosses your path, tell me all about it! Whatever the reason, you can talk to me at editor [at] shoppingsmycardio [dot] com.

about the editor: Editor and founder Becki J. Singer is a reformed attorney and aspiring style icon with one foot in sunny San Francisco and the other in rainy Portland, OR. She started SMC in June 2006 (at the urging of her husband, who was probably just tired of hearing her wax poetic about the latest Nordstrom sale).

In addition to SMC, Becki has written for numerous online and print publications. She’s the shopping editor for Zagat Portland, an erstwhile lifestyle guru at iVillage, and a contributor at places like About Face magazine, Diablo magazine, Oregon Home, The Daily Obsession, Mankind magazine, Luxaholics, design*sponge and Neighborhood Notes.

When she’s not indulging in retail gratification, Becki provides copywriting and marketing strategies to retailers and brands across the country, helping them find and keep their dream customers. She also provides styling and shopping services for a group of wonderful clients across the country. Want to be one of them? Email her for details at editor [at] shoppingsmycardio [dot] com.

editorial policy: We take our editorial opinions seriously, and we take your time and money seriously too. So we’ll never suggest spending your hard-earned paycheck on anything we don’t really and truly love. While we sometimes receive samples of products for review at SMC, trust us when we tell you that we are picky, picky people, and we only review the stuff we honestly like (well, except for the occasional rant about something we hate). Sending us a product sample definitely does not guarantee a review, favorable or otherwise. And we don’t accept samples in trade for reviews. Ever. No “pay for play” in this game.

disclaimer: In case it’s not clear, SMC is chock full of strong opinions. Things we love, things we hate, things we love to hate…and on it goes. All of those opinions are just that:  opinions. While we do our research, and try to present things as accurately as possible, you shouldn’t take a single word we say as gospel truth. You, after all, should always have opinions of your own.

privacy: We hereby solemnly swear to never, ever, ever sell or give your email address, your name, or your cup size to anyone.  Ever. We also promise not to spam you…nothing annoys us like innocently giving our email address only to be deluged with ads for weight loss pills, and we’d never do that to you. If we ever do use your email address, it will be us, not some third-party bot. We might drop you a line to respond to a question or comment you left, let you know if you won some sort of prize (yahoo!) or possibly, someday, let you know about something very major going on at the blog (trust us, we’ll have to get much more organized before anything like that happens). You know, like if we were launching a satellite, or a newsletter or something.

advertising: Yep, we sell ads, and we think our sponsors are gifts from heaven. If you think your company would be a great fit for SMC readers, by all means, get in touch! The easiest way is, of course, email – talk to us at editor [at] shoppingsmycardio [dot] com.