plus one: nordstrom designer preview

Much as I love to fantasize about attending every fashion show during Fashion Week (New York and Paris, thank you), it’s definitely more dream than reality right now. Runway samples, models and a bevy of beautiful people sipping champagne are a coast (or a continent) away, and I’m forced to live the experience vicariously through photos, videos, and the musings of others. Until now!

It turns out that Nordstrom hosts a fundraiser every year in Portland to benefit the Women’s Health Center at Oregon Health & Science University. And not just any fundraiser. It’s called the Designer Preview, and it goes a little something like this: the store works with all of the major designers to pull runway samples from the season’s shows, then stages a massive fashion show highlighting all the biggest design houses. You’re picturing one of those lame mall-grade fashion shows, but it wasn’t that at all. This was serious business. Want to come along? I knew it.

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Best of all, attendees get to shop the samples right after the show, in an exclusive designer boutique set up just for the event. In other words, you get to see, touch and try on samples fresh from the show, in all their couture glory…and, if you have the means, plunk down that Nordstrom card to special order your favorites. Try doing that at Fashion Week! A few of my favorite finds…

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Sounds like a dream, right? If you can imagine, it’s even better than it sounds – and that’s not just the champagne cocktails talking. For the first time in my fledgling fashion career, I got to see a Chanel runway sample up close – to check out all of the intricate stitching, the gossamer-light linings crumpled in the sleeves to create volume, the luxe iridescence of the fabrics. I got to manhandle a silver laser-cut lace evening jacket from Marc Jacobs, that looked as if it should weigh 100 lbs, but was light as air. And to see that the beautiful striped cocktail dress that came down the runway from Gucci was actually made up of rows of intricately trimmed leather fringe.

Friends, if you get the chance, this is a ticket worth saving for (never mind the fact that the proceeds go to charity). In addition to the Portland event, Nordstrom hosts similar shows in Seattle, San Diego, Washington DC, San Francisco, southern California and Minneapolis every year. Just check with your local store to get all the details, and be sure to save the date. I’m already blocking my calendar for next year’s festivities!

A huge thanks to Nordstrom for inviting me, and to our lovely Trends columnist, Kimberly Brandt, for shooting all of these amazing photos. That is one multi-talented lady!

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3 comments on “plus one: nordstrom designer preview

  1. DL

    wow – thanks for sharing the lovely pictures 🙂 that Burberry coat is AMAZING (also saw that in the most recent Nordstrom catalog). made me rethink whether my future (and most likely only) Burberry purchase (ahem, splurge/”investment”) should be this coat instead of their iconic khaki trench. i bet it was even lovelier in person!

  2. Serena

    I can’t get over the Marni look – adore! And oh, why isn’t Nordstrom doing a show in Phoenix/Scottsdale?! Guess I’ll have to live vicariously through you.

    (And I second what DL said about the Burberry coat…simply stunning!)

  3. Pingback: off the rack: burberry trench » shoppingsmycardio

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